New Year Brochure 2026 | Trade Deals from Dairyfresh
- Syed Ali Kazmi
- 3 days ago
- 4 min read
As the new year begins, UK retailers are focused on one thing – stock that sells fast. The New Year Brochure from Dairyfresh is built exactly for that purpose. From everyday FMCG essentials to high-demand seasonal lines, this brochure brings together a carefully selected wholesale range designed for convenience stores, takeaways, cafés, restaurants and independent retailers across the UK.
Located at the heart of the city, Dairyfresh Cash & Carry in Birmingham has become a trusted name for businesses looking for a reliable FMCG wholesaler with strong availability, recognised brands and trade-focused service.
Why the Dairyfresh New Year Brochure Matters for UK Retailers
The New Year period is not about experimenting with slow lines – it’s about reliable re-orders, everyday essentials and strong margins.That’s exactly why the Dairyfresh New Year Brochure focuses on products that already perform well across UK retail shelves.
Built for the UK Trade
High-turnover FMCG products
Trusted brands customers recognise
Suitable for multiple retail formats
Ideal for weekly and monthly re-stocking
Whether you run a local convenience store, manage a takeaway, or operate a multi-site retail business, Dairyfresh provides a wholesale solution that supports growth rather than guesswork.
Grocery Essentials & Pantry Staples
Dairyfresh continues to be a preferred grocery wholesaler in Birmingham by offering a wide selection of pantry essentials that move consistently throughout the year.
Cooking, Sauces & World Foods
Retailers sourcing global flavours will find a strong selection including:
Patak’s cooking sauces and chutneys
Mayflower Chinese style curry sauces
Blue Dragon stir fry sauces, noodles and wok kits
Tabasco and Reggae Reggae sauces
These products are especially popular with takeaways, restaurants and international food retailers, making them reliable repeat-order lines.
Preserved Vegetables, Pickles & Olives
The New Year Brochure includes high-performing ambient lines used across catering and retail:
Popular Wholesale Lines
Nico’s jalapeños, sun-dried tomatoes and roasted peppers
Larissa green and black olives (pitted and whole)
These products are ideal for:
Delis
Takeaways
Pizza shops
Convenience stores
Bakery, Cakes & Sweet Treats for Retail Shelves
Sweet goods remain one of the strongest impulse categories in UK retail. Dairyfresh supports this demand with a wide bakery and dessert range.
Cakes & Bakery Brands
Cabico sponge slices, rounds, fingers and tarts
Delasheras fairy cakes
Coolmore celebration and loaf cakes
These lines are well suited for forecourts, independent shops and café counters, offering strong visibility and consistent sell-through.
Confectionery & Impulse Sweets
Impulse sales drive daily footfall. As a leading confectionery wholesaler, Dairyfresh stocks popular UK brands that customers recognise instantly.
Best-Selling Sweet Categories
Barratt classics including Wham, Refreshers and Flumps
Fox’s Glacier mints and fruit sweets
Lion gums and chewy bags
Highland Shortbread multipacks
Perfect for:
Counter displays
School-route shops
Value-led promotions
Soft Drinks & Kids’ Beverages
Drinks remain one of the fastest-moving FMCG categories. The Dairyfresh New Year Brochure includes:
Wholesale Drinks Range
Jucee NAS 1.5L flavours
Squeezeit spring water soft drinks
These lines are especially popular with:
Family shoppers
Convenience stores
Forecourt retailers
As a drinks wholesaler in Birmingham, Dairyfresh ensures consistent availability of recognised beverage brands.
Health, Beauty & Non-Food Essentials
Non-food items are essential for increasing basket value. Dairyfresh offers a growing non-food wholesale range
Personal Care & Household
Johnson’s baby products
Nivea body lotions
Listerine mouthwash
Handwash, laundry powders and cleaning solutions
These products support everyday household demand and are ideal for neighbourhood retail stores.
Pet Food & Dog Care – A Growing Category
Pet food continues to grow in the UK retail market. Dairyfresh supports this demand with trusted dog food brands.
Dog Food Wholesale
Tex Chunks wet dog food range
Fold Hill treats and rolls
These are staple lines for local convenience stores and pet sections, offering steady repeat sales.
Organically Stocking the Full Range of East End Products
Dairyfresh is proud to organically stock a full range of East End products at its Cash & Carry in Birmingham. From spices to ethnic grocery essentials, East End remains a trusted brand for UK households and independent retailers.
Retailers looking to serve diverse local communities will find East End products a valuable addition to their shelves.
Order Smarter with the Dairyfresh App
To make ordering even easier, retailers can download the Dairyfresh App and place orders directly from their mobile.
App Benefits
Browse the full wholesale range
Place orders anytime
Faster re-ordering for regular stock
Available on Play Store and App Store, the Dairyfresh App supports busy retailers who value speed and convenience.
Why Retailers Choose Dairyfresh Cash & Carry in Birmingham
Central Birmingham location
Trade-focused wholesale ranges
Trusted FMCG wholesaler
Strong availability across food, drinks and non-food
If you are searching for a reliable Cash & Carry in Birmingham, the Dairyfresh New Year Brochure highlights exactly why so many UK retailers continue to shop with confidence.
Visit Dairyfresh Today
Explore the full New Year Brochure in-store or via the app and start the year with stock that sells.