Kellogg's Wholesale Cereals Birmingham: The Full PMP Range for Independent Retailers
- Syed Ali Kazmi
- Aug 26
- 3 min read
Independent retailers across Birmingham and the West Midlands can buy the full Kellogg's price-marked pack (PMP) range at trade price from DairyFresh, the wholesale cash and carry on Chester Street in Aston. The range runs from breakfast staples such as Corn Flakes and Rice Krispies through to on-the-go cereal bars, with trade prices ready to work straight into your shelf pricing.
Full-Size Kellogg's PMP Cereals
The full-size range below covers DairyFresh's price-marked pack (PMP) Kellogg's lines, plus Special K at this month's fixed trade price. Every PMP box has the price printed on by Kellogg's, so What's on the packaging is what the customer pays at the till.
Coco Pops Chocos PMP — £3.49 — 430g. Chocolate rice cereal, a strong seller with younger shoppers.
Coco Pops PMP — £3.49 — 420g. The classic chocolate rice cereal in full-size format
Coco Flakes PMP — £3.69 — 450g. The UK's best-known breakfast cereaL, a shelf staple.
Crunchy Nut PMP — £3.49 — 460g. Honey and nut-coated corn flakes.
Frosties PMP — £3.69 — 500g. Sugar-frosted corn flakes and a long-standing family favourite.
Krave Chocolate Hazelnut PMP — £3.69 — 410g. Chocolate hazelnut filled cereal pillows.
Krave Milk Chocolate — Trade price on request — 410g. Milk chocolate filled cereal pillows.
Rice Krispies PMP — £3.69 — 430g. The Original snap, crackle and pop cereal.
Special K — £3.49 — 440g. Lighter Wheat and rice flake cereal.
Variety PMP — £3.29 — 196g. Multipack of mini cereal boxes, popular for households with kids.
Why Price-Marked Packs Work for Corner Shops
A PMP box shows the customer the price before they reach the till, which cuts down on pricing queries and keeps service moving at busy times. For Independent retailers, that means less time spent re-labelling stock and more shelf space given to lines shoppers already know and trust. Kellogg's PMP cereals sit among the best-known breakfast brands in the UK, so they tend to move quickly once they're on the shelf.
Kellogg's Cereal Bars & Single-Serve PMP Packs
Alongside the full-size boxes, DairyFresh also stocks Kellogg's smaller PMP packs. These are ideal for till point and impulse sales, lunchboxes, and breakfast on the go, priced to sell fast without taking up much shelf space.
Coco Pops PMP — £1.49 — 20g. Single-serve chocolate-rich cereal pack.
Coco Pops PMP — 69p — single-serve pack. Entry-price impulse option.
Frosties PMP — £1.49 — 25g. Single-serve sugar-frosted corn flakes pack.
Frosties PMP — single-serve pack. Entry-price impulse option.
Nutri Grain Strawberry PMP — single-serve pack. Strawberry cereal bar. Popular for lunchboxes.
Built for Till-Point and On-the-Go Sales
Single-serve Kellogg's packs sell well positioned near the till or alongside other grab-and-go breakfast items. Nutri Grain Strawberry works particularly well next to soft drinks and other lunchbox staples for shops near schools or workplaces.
Stock Kellogg's Alongside DairyFresh's Full Wholesale Range
The Kellogg's range sits alongside everything else independent retailers need from a single cash and carry visit, from grocery cupboard staples to DairyFresh's own in-house brands. For more wholesale deals and seasonal promotions across Birmingham, visit the DairyFresh wholesale blog for the latest trade offers.
How to Order Kellogg's Alongside DairyFresh Full Wholesale Range
DairyFresh is based at 81 Chester Street, Aston, Birmingham B6 4AE, a short drive from Birmingham City centre and well placed for independent retailers across the West Midlands. Browse the full range and place an order through the DairyFresh App, available on the Play Store and App Store, or call the team directly to check stock and current trade prices, new customers can register a trade account via the DairyFresh Website.
Phone: 0121 293 6112
Website: dairyfresh.co.uk
FAQs
Do you sell Kellogg's cereal at trade price in Birmingham?
Yes. DairyFresh stocks the full Kellogg's PMP range, including Coco Pops, Frosties, Corn Flakes, Crunchy Nut, Rice Krispies, Krave and Special K, at trade prices from our Aston cash and carry.
What does PMP mean on a Kellogg's cereal box?
PMP stands for price-marked pack. Kellogg's prints the retail price directly on the packaging, so shop staff don't need to price each item individually, and customers can see the price before reaching the till.
Can Independent shops buy Kellogg's Krave and Special K wholesale?
Yes, both are part of DairyFresh's regular Kellogg's stock. Availability can vary, so it's worth calling ahead on 0121 293 6112 to confirm current stock before visiting.
Where is DairyFresh cash and carry located?
DairyFresh is at 81 Chester Street, Aston, Birmingham B64AE, serving independent retailers across Birmingham and the wider West Midlands.
Do I need a trade account to buy Kellogg's wholesale from DairyFresh?
Yes, you need a trade account to buy from DairyFresh. We serve trade customers including corner shops, newsagents, and independent grocers. New customers can register a trade account via the DairyFresh Website.
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