Dairyfresh Epic Deals | Top Wholesale FMCG Offers This Week—Deals Valid: 13-19 May 2026

Dairyfresh Epic Deals Are Live — 13 to 19 May 2026

This week's Dairyfresh Epic Deals is officially live, and if you run a convenience store, off-licence, corner shop, newsagent, forecourt, cafe, or any independent retail business anywhere in the UK, this is the promotional window you have been waiting for. From brand-new Maggi Korean noodle arrivals and deep-discounted Ritter Sport Chocolate bars to Fini Halal Sweets with margins touching 51%, Tapal Danedar Tea, HT Golden Sella Basmati Rice, Barr price-marked cans, and a full Tropics cooking range — this week's edition of Epic Deals packs more commercial firepower into seven days than most wholesalers manage in a month.

Dairyfresh Cash & Carry is Birmingham's trusted FMCG wholesaler, serving independent retailers, convenience stores, takeaways, and trade buyers across the UK. We offer the best-priced branded stock, delivered to your door or ready for same-day collection at 81 Chester Street, Birmingham B6 4AE. Download the Dairyfresh app on the App Store or Google Play. Call us on 0121 293 6112, or visit us in store to place your trade order before stock runs out.

Let's walk through every category in this week's promotion — deal by deal, margin by margin.

Dairyfresh Epic Deals | Top Wholesale FMCG Offers This Week

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Noodles & Instant Meals — TWO New Arrivals YOU Cannot

Afford to Miss

The biggest conversation in the UK convenience snacking market right now is Korean food. Consumers across every age group are reaching for bold, spicy, globally inspired flavours — and Maggi has answered with two new arrivals that land directly in this week's Dairyfresh Epic Deals.

Maggi Korean Spicy Noodles —

Available in kimchi Chicken and Gochujang Beef — arrive at just £1.17 per unit from a 6*130g case priced at £6.99. Against an RRP of £1.65, that is a clean 29% profit on return for your shop floor. These are not generic own-label imports — these carry the Maggi brand, are backed by national marketing, and they are flying off the shelf in supermarkets and convenience stores across the country. Stocking them now, while they are still a discovery for many shoppers, puts you ahead of demand rather than chasing it.

Alongside that, two new Maggi Hot Mealz bowl formats have arrived: Maggi Kari Kaw Bowl 90g and Maggi Cili Kampung Bowl 94g. These cup formats of instant meals are available at £1.21 per unit from a 12×94g case at £14.49, against an RRP of £1.75 — that is 31% POR. Microwaveable bowl noodles are the fastest-growing subcategory in ambient convenience right now, driven by students, commuters, and grab-and-go shoppers. Position these near the drinks chiller or front-of-stores, and they will move without a promotion sticker.

Drinks & Beverages — Five Lines, Maximum Shelf Impact

Soft drinks remain among the most frequently purchased categories in UK convenience retail, and this week's selection from Dairyfresh covers every shopper occasion.

Lipton Ice Tea Peach 330ml

Lipton Ice Tea Peach 330ml is this week's standout value can. At just 33p+VAT per unit from a 24x330ml case at £7.99, against an RRP of 79p, this is a 49% POR. That is an exceptional margin for a recognised international brand. Lipton Ice Tea has been growing consistently in the UK market as consumers shift from carbonated soft drinks toward lighter, lower-calorie alternatives — this is the can to have chilled and ready.

Sting Berry Blast 500ml

Sting Berry Blast 500ml arrives at Sting Berry Blast 500ml from a 12x500ml case at £12.49, with an RRP of £1.49, delivering 30% POR. Energy drinks in bold flavour variants like Berry Blast are increasingly the first choice for younger shoppers, particularly in after-school window and early evening footfall peak.

For price-marked value, Barr 500ml PMP £1 bottles — covering Cherryade, Lemonade, Cream Soda, Bubblegum, and Cola — are available at 49p +VAT per unit from a 12x500ml case at £5.99. RRP is £1.00, returning 40% POR. Price-marked packs at the £1 price points are one of the most effective tools in the independent retailer's armoury — customers trust the price, pick up two instead of one, and the till rings accordingly.

Ocean Spray

Ocean Spray brings its full six-flavour range to this week's deals — Cranberry Strawberry, Mango, Apple, Raspberry, Blackcurrant, and Cranberry Classic, all PMP at £1.99. A case of 12×1L costs £11.99 (99p +VAT per unit), delivering 40% POR. Premium juice is a basket builder — households that buy it buy it every week. Range it properly, and Ocean Spray earns its shelf space.

The Chocolate drinks category is represented by Twix, Mars Caramel, Mars Shake, Maltesers, Milkyway, and Snickers Shake 350ml, all PMP at £1.59. A case of 8x350ml at £7.99 gives you 99p per unit and 37% POR. Branded Chocolate drinks are a high-impulse line — put them near the counter or in the chiller, and they sell without any prompting.

Chocolate & Confectionery — Kinder, Ritter Sport & Aero

This week's chocolate selection is one of the strongest Dairyfresh has put together across premium European brands.

Kinder Bueno and Bueno White 43g

The most globally recognised bar in the premium chocolate impulse tier — arrive at 54p+VAT per unit from a 30x43g case at £16.49. At an RRP of 89P, this is 26% POR. Kinder Bueno is a genuine repeat purchase for a loyal shopper base. Stock it, keep it stocked.

Kinder Mini Treat PMP £1.65 100g

comes in at 99p+VAT per unit from a 10×100g case at £9.99 — 27% POR. The price-marked format drives conversion on gifting and sharing occasions.

The Ritter Sport range is the real star of this week's chocolate section, with six varieties all available at sharp trade prices:

• Ritter Dark Chocolate — Marzipan / Alpine Milk / Peppermint 100g — £1.12 +VAT per unit, 12×100g case £13.49 (32% POR, RRP £1.99)

• Ritter Dark Whole Hazelnut / Ritter Milk Whole Hazelnut 100g — £1.34 +VAT per unit, 10×100g case £13.49 (29% POR, RRP £2.29)

• Ritter Milk Chocolate with Pistachio 100g — £1.24 +VAT per unit, 12×100g case £14.99 (34% POR, RRP £2.29)

• Ritter Milk Chocolate Praline Filling 100g — £1.03 +VAT per unit, 13×100g case £13.49 (37% POR, RRP £1.99)

Ritter Sport is a premium-positioned brand that trades from £1.99 to £2.29 at RRP in major supermarkets including Sainsbury's and Tesco. Stocking it in a convenience setting at these trade prices makes your shop an interesting destination for the shopper who wants something a bit different. Pistachio and Praline are particularly strong performers in the social-media gifting era.

Aero Giant Orange, Hazelnut Block, and Giant peppermint 90g PMP £1.65 round off the chocolate range at 96p +VAT per unit from a 15*90g case at £14.49 — 30% POR. Aero is a Nestle icon that needs no introduction. The Giant bars at PMP £1.65 are strong for the treat tier.

Crisps & Savoury Snacks — Four Price Marked Lines at Upto 41% POR

The Savoury Snacks fixture is one of the most visited sections in any convenience store, and this week, Dairyfresh Cash & Carry delivers four strong PMP lines.

Doritos Dinamita Extra Flamin Hot 65g PMP £1.35

One of the fastest-growing crisps SKUs in the UK right now, driven by social media and heat-seeking younger shoppers, at 79p per unit from a 20×65g case at £15.99. That is 41% POR against an RRP of £1.35. Face this at till height or at eye level on the snacks wall, and it will sell itself.

Walkers Max Paprika and Sizzling Flame Grilled Steak 70g PMP £1.35

Walker Max has a loyal. Repeat-buying shoppers' base is growing in convenience.

Sensations Thai Sweet Chilli 65g PMP £1.35 at 66p +VAT per unit

From an 18×65g case at £11.99 — also 41% POR. Sensations is the flavoured hand-cooked crisp brand that outperforms all others in its tier in UK convenience stores.

Kurkure Chilli Chatka and Masala Munch PMP PMP £1.35 80g

At 74p + VAT per unit from a 15x80g case at £11.20 — 34% POR. Kurkure is a must-stock line for any retailer serving South Asian, Middle Eastern, or diverse urban shopper communities. It is one of the most searched-for snacks on Google among UK shoppers from those demographics.

Halal Sweets — Fini's Full range to 51% POR

Fini Halal sweets are some of the strongest-margin confectionery lines available anywhere in the UK wholesale market, and this week, every format is available through Dairyfresh Epic Deals.

All 75g bags in the Fini Halal range are priced at 44p + VAT per Unit from 12 bag cases at £5.29, against an RRP of £1.00 — delivering 47 POR. The range Covers:

• Fizzy Peach Rings, Jelly Strawberry Kisses. Halal Clear Cola, Fizzy Cherries

• Melon Bubble Gum, Fizzy Little Mix, Fizzy Worms, Strawberry Rings

• Tennis Balls, Jelly Banana, Clear Worm, Fizzy Cola Jelly

• Fizzy Rainbow Pencils, Rainbow Sour Belts

Additionally, Fini Sour Strawberry Tubes and Sour Apple Tubes 140g PMP £1.25 are available at 54p + VAT per unit from a 12x140g case at £6.49 — 48% POR.

Fini is a certified Halal brand that resonates strongly with Muslim consumers, families, and schools across the UK. The 75g price point sits perfectly at the till impulse zone, and the sheer range of flavours gives you variety without complexity. For any retailer in a diverse area, this is one of the highest-return fixtures you can run.

Tea — Tapal Danedar at Two Pack Sizes

Tapal Danedar is one of the most trusted tea brands among Pakistani and South Asian consumers in the UK — a truly loyal repeat-purchase item that earns its position in any grocery range serving a diverse customer base.

This week, both pack sizes are available through Dairyfresh Cash & Carry:

• Tapal Danedar Tea 450g — £3.16 per unit from a 15x450g case at £47.50 (26% POR, RRP £4.29)

• Tapal Danedar Tea 1kg — £6.76 per unit from a 6×1kg case at £40.59 (25% POR, RRP £8.99)

Shoppers who buy Tapal buy in volume. They are buying for households and extended families, not for casual use. The 1Kg jar is particularly strong because it converts a moderate-margin transaction into a meaningful basket ring.

Basmati Rice — HT Golden Sella at Three Sizes (Collection Only)

The HT Golden Sella Basmati Rice range is available this week as a Collection Only deal from the Dairyfresh depot at 81 Chester Street, Birmingham B6 4AE. This is premium parboiled basmati — firm, fragrant, and consistent — at prices well below the major supermarkets.

• HT Golden Sella Basmati Rice 5kg — £8.49 (RRP £11.99, 29% POR)

• HT Golden Sella Basmati Rice 10kg Collection Only (RRP £19.99, 15% POR)

• HT Golden Sella Basmati Rice 20kg — £31.99 — Collection Only (RRP £37.99, 15% POR)

Rice is a household essential for millions of UK families, particularly across South Asian, Middle Eastern, and East African communities. Retailers stocking the 5kg and 10kg packs understand exactly what their local community buys every week — and those shoppers will drive to a shop they know stocks the right rice at the right price. The Collection Only format on the 10kg and the 20kg bags makes these ideal for retailers making a depot run and maximising their order value.

Cooking, Seasoning & Fry Mixes — The Full Tropics

Range

The Tropics brand is one of the most respected seasoning and fry mix names in the UK ethnic grocery market, and this week, all five lines are available through Dairyfresh.

• Tropics Classic Breadcrumbs 250g — £1.50 per unit, 6x250g case £8.99 (31% POR, RRP £2.19)

• Tropics Fish Seasoning 100g — 75p per unit, 12x100g case £8.99 (42% POR, RRP £1.29)

• Tropics Special Fry Mix 300g — £1.83 per unit, 12×300g case £21.99 (38% POR, RRP £2.99)

• Tropics Hot & Spicy Chicken Fry Mix 750g — £3.67 per unit, 6×750g case £21.99 (21% POR, RRP £4.69)

• Tropics Hot & Spicy Fry Mix 1kg — £3.33 per unit, 6×1kg case £19.99 (33% POR, RRP £4.99)

• Tropics Hot & Spicy Fry Mix 1kg — £3.33 per unit, 6×1kg case £19.99 (33% POR, RRP £4.99)

The fish seasoning at 42% POR is the standout margin line here — high-frequency purchase among shoppers who cook fish regularly and trust a familiar brand name for consistent results. The 1kg Fry Mix is a strong family-size purchase that builds basket value and encourages loyalty; when a shopper finds their preferred seasoning at the right price, they come back for it.

Cereal — Cookie Crisp PMP £3.25 at 46% POR

Cookie Crisp 375g PMP £3.25 brings the cereal aisle to life this week at £1.74 per unit from a 6×375g case at £10.49. Against a £3.25 RRP, this is one of the strongest POR Figures in this entire promotion at 46%. Cookie Crisp is a Nescafé brand with high child appeal and strong household repeat purchase — the price-marked pack keeps your margin protected while clearly communicating value to the shopper.

Biscuits & Wafers — Strawberry Wafers at 51% POR

Wafers Strawberry Biscuits 100g deliver the highest POR in this week's entire promotion at 51%. Available at 38p per unit from a 20x100g case at £7.50, against an RRP of 79p — this is exceptional for a branded biscuit line. Position these near the till for impulse purchase, and they earn more per linear foot than almost any other line on your snacking shelf.

What Makes This Week's Dairyfresh Epic Deals Stand Out?

For anyone who regularly shops across UK cash and carry networks — Bestway, Nisa, Today's Group, or the major delivered wholesale platforms — this week's Dairyfresh Epic Deals holds its own on both range and margin. What Dairyfresh offers that the large national players cannot match is speed, flexibility, and a product mix that is genuinely tailored to the independent retailer in the Midlands and beyond.

The product list this week covers every spend tier. The sub-50p lines like Fini sweets and Lipton Ice Tea are high-velocity impulse SKUs that drive footfall. The mid-range — Ritter Sport, Kinder, Maggi, Barr, Ocean Spray — are brand-loyal repeat purchases with solid margins. And the basket-building lines — Tapal Tea, Basmati Rice, Tropics Fry Mixes — are the reason a customer's weekly spend climbs from £3 to £15 per visit.

New arrivals across the noodles and meals category add the discovery element that keeps your store feeling fresh and gives customers a reason to explore. When a shopper spots a Maggi Gochujang Beef noodle they have never tried before, sitting next to a product they come in for every week, they pick both up. That is how the average transaction value moves.

How to Order — Three Ways to Shop With Dairyfresh

Getting hold of this week's Epic Deals is simple. There are three routes:

1. Download the Dairyfresh App Available on the App Store and Google Play. Browse the full current catalogue, check live stock, and place your trade delivery order without leaving your shop. This is the fastest option for busy retailers. Visit linktr.ee/Dairyfreshltd for the download link.

2. Call the Sales Team. Ring us on 0121 293 6112 to place your order over the phone, check availability on specific lines, or enquire about opening a trade account. The team knows the stock inside and out.

3. Visit the Depot. Come in person to 81 Chester Street, Birmingham B6 4AE for same-day collection. This is the best route for the Collection Only deals, including HT Golden Sella Basmati Rice 10kg and 20kg, which cannot be delivered and must be collected at the depot.

Final Summary — Every Category, Every Margin

Here is a quick-reference table for this week's Dairyfresh Epic Deals (13–19 May 2026):

Category	Top Line	Trade Price	POR
Noodles	Maggi Korean Kimchi Chicken	£1.17	29%
Instant Meals	Maggi Kari Kaw Bowl	£1.21	31%
Cold Drinks	Lipton Ice Tea Peach 330ml	33p +VAT	49%
Fizzy Drinks	Barr PMP £1 500ml	49p +VAT	40%
Juice	Ocean Spray 1L PMP £1.99	99p +VAT	40%
Chocolate Drinks	Maltesers/Mars/Twix Shake	99p	37%
Biscuits	Strawberry Wafers 100g	38p	51%
Chocolate	Ritter Praline 100g	£1.03 +VAT	37%
Crisps	Doritos Dinamita / Walkers Max	66–79p	41%
Halal Sweets	Fini 75g range	44p +VAT	47%
Tea	Tapal Danedar 450g	£3.16	26%
Rice	HT Golden Sella 5kg	£8.49	29%
Seasoning	Tropics Fish Seasoning	75p	42%
Cereal	Cookie Crisp 375g PMP	£1.74	46%

All deals are valid from 13 May to 19 May 2026 and are subject to availability. Early ordering is recommended — fast-moving PMP lines and new arrivals often sell through ahead of the promotional close date.

Ready to Stock Up?

📱 Download the App: linktr.ee/Dairyfreshltd 📞 Call to order: 0121 293 6112 📍 Visit us: 81 Chester Street, Birmingham B6 4AE