Your Weekly Dairyfresh Collection Only Deals Are Here — 12-18 May 2026
- Syed Ali Kazmi
- 7 days ago
- 11 min read
If you run a convenience store, corner store, newsagent, cafe, or any retail business in Birmingham and the surrounding areas, you already know that margins matter. Every penny you shave off your buying cost is a penny added to your bottom line — and that is exactly why Dairyfresh Cash & Carry puts out its Collection Only Brochure every single week. This Week's edition, covering 12 May to 18 May 2026, is one of the strongest yet, loaded with well-known FMCG brands across coffee, crisps, halal confectionery, grocery essentials, and household cleaning — all at trade wholesale prices you simply will not find on the high street.
Whether you are stocking shelves for the weekend rush, topping up on fast-moving lines before a bank holiday, or simply looking for the sharpest FMCG Wholesale prices in Birmingham this week, this is your definitive guide to every deal on the Dairyfresh Collection Only brochure right now.
⚠️ Important: All deals in this brochure are Collection Only from Dairyfresh, 81 Chester Street, Birmingham B6 4AE. Offers are strictly valid from Monday, 12 May to Sunday, 18 May 2026 only. Stock is limited — early collection is strongly recommended.
Why Dairyfresh is Birmingham's Go-To FMCG Wholesaler
Not every cash & carry is built the same. Dairyfresh has carved out a well-earned reputation across the West Midlands trade community for three things: transparency on pricing, strong POR (Profit on Return) margins for retailers, and a brochure programme that genuinely delivers week after week. Unlike national wholesalers, where you are one account number among thousands, Dairyfresh treats its trade customers as partners — stocking the lines that move fastest in local convenience retail and pricing them to give you a real commercial advantage.
The Collection Only brochure is one of Dairyfresh's best-kept secrets among savvy retailers. It offers prices below the standard depot rate on selected lines, but only for customers who collect in person from the Birmingham site. Think of it as the trade equivalent of flash sale — timed, targeted, and genuinely worth clearing your dairy for.
With UK retail cost pressures continuing to bite hard in 2026 — from rising energy bills and wage increases to tighter consumer spending — locking in low buying costs on guaranteed bestsellers is one of the most reliable ways to protect your store's profitability. This week's Dairyfresh Collection Only Deals give you exactly that opportunity.
Coffee & Hot Drinks — Nescafé Deals, 12–18 May 2026
Hot Drinks
Nescafé is the UK's best-selling instant coffee brand and an absolute staple on any convenience retailer's shelf. Customers reach for it by name, and with POR margins pushing 46% across three separate Nescafé lines this week, there has never been a better time to go deep on your coffee stock. All three lines carry a £1 PMP (Price Marked Pack), so shoppers know exactly what they are paying, removing friction at the till and driving faster sell-through.
Nescafé 3 in1 PMP £1
46% POR, Unit Cost 54p, RRP £1.00, Pack Size 11×6×16g, £5.99 / case, 11 outers × 6 sachets × 16g
Nescafé 2 in 1 PMP £1
46% POR, Unit Cost 54P, RRP £1.00, Pack Size 11×6×9g, £5.99 / case, 11 outers × 6 sachets × 9g
Nescafé 3in1 Caramel PMP £1
46% POR, Unit Cost 54p, RRP £1.00, Pack Size 11×6×16g, £5.99 / case, 11 outers × 6 sachets × 16g
Nescafé Original PMP £2.49 — 50g
33% POR, Unit Cost £1.66, RRP £2.49, Pack Size12×50g, £19.99 / case,12 jars × 50g
Stocking all four Nescafé variants gives your hot drinks fixture instant authority. The 3in1 and 2in1 sachets are particularly strong impulse sellers — shoppers buy them for the office, for travel, or as a quick at-home fix. The Caramel variant is a flavour-forward.
Stocking all four Nescafé variants gives your hot drinks fixture instant authority. The 3in1 and 2in1 sachets are particularly strong impulse sellers — shoppers buying them for the office, for travel, or a quick at-home fix. The Caramel variant is a flavour-forward line that appeals to younger shoppers and sits perfectly beside the originals as an upsell. Meanwhile, the 50g Original Jar at £2.49 PMP is a staple top-up purchase that virtually sells itself.
Crisps & Snacks — Doritos Wholesale Deals, 12-18 May 2026
Crisps & Snacks
Doritos needs no introduction. As one of the UK's most recognisable snack brands, they are a perennial fixture in convenience retail — and this week, all this week, all three core flavours come in at a 41% POR with a £1.35 PMP. At 79p per unit cost on a product retailing at £1.35, the numbers are straightforward: stock it, sell it, and repeat.
Doritos Chilli Heatwave PMP £1.35
41% POR, Unit Cost79p, RRP£1.35, Pack Size18×70g, £14.29 / case
Doritos Cool Original PMP£1.35
41% POR, Unit Cost79p, RRP£1.35, Pack Size18×70g, £14.29 / case
Doritos Tangy Cheese PMP £1.35
41% POR, Unit Cost79p, RRP£1.35, Pack Size18×70g, £14.29 / case
Buying all these flavours is one collection run that not only maximises your range but ensures that shoppers who cannot find their favourite on a competitor's shelf will always find it on yours. Chilli Heatwave consistently tops UK snack preference surveys among 16-34-year-olds. while Cool Original and Tangy Cheese deliver solid volume across all demographics. At 18 bags per case, a single case of each gives you a 54-unit wall of snacking choice — and at £14.29 per case versus the £16.49 standard price, the saving is immediate.
Grocery Essentials — Bisto & Carnation Deals, 12–18 May 2026
Grocery Essentials
Two household names, two strong margin opportunities. Bisto Original Gravy Granules and Carnation Evaporated Milk are products that sit in every British household's cupboard — bought regularly, trusted completely, and subject to almost zero substitution risk at the shelf.
Bisto Original Gravy Granules PMP £2.99
44% POR, Unit Cost£1.66, RRP£2.99, Pack Size12×190g, £19.99 / case
Carnation Evaporated Milk PMP £1.59 — 410g
37 POR%, Unit Cost£1.00, RRP£1.59, Pack Size12×410g, £11.99 / case
Bisto at a 44% POR is exceptional for a branded grocery product. At £1.66 per unit cost against a £2.99 PMP, you are making over £1.30 gross per sale — and this is a product that virtually every family household buys several times a year. Carnation Evaporated Milk, at exactly £1.00 unit cost against a £1.59 PMP, is similarly strong — particularly popular in South Asian and Caribbean communities, making it a highly relevant line for many retailers across Birmingham and the West Midlands.
Baking — McDougalls Flour Deals, 12–18 May 2026
Baking
Home Baking remains one of the most resilient categories in convenience retail. McDougalls Self Raising and Plain Flour (1.1Kg, PMP £1.99) are must-stock lines for any shops serving families, and at a 30% POR, they deliver consistent volume turns that justify shelf space. Available at £13.99–£14.29 per case of 10 units, down from standard pricing.
Desserts — Birds Trifle Deals, 12–18 May 2026
Desserts
Birds Strawberry Trifle and Birds Raspberry Trifle (141g, 10×141g per case) arrive at a very competitive £1.59 cost price against a ££2.49 RRP, delivering a 36% POR. At £15.99 per case (down from £19.99), this is a genuine markdown on a product with strong everyday sell-through — particularly popular around gatherings, family meals, and the warmer spring and summer months we are heading into now.
Halal Sweets & Confectionery — Fini Wholesale Deals, 12-18 May 2026
Halal Confectionery
This week's Dairyfresh Collection Only brochure features one of the strongest runs of Fini halal confectionery deals we have seen in a single week — spanning over a dozen varieties across four separate product groups. For Convenience retailers serving communities where halal certification matters, Fini is the go-to brand: trusted by parents, loved by kids, and recognised at shelf-level by loyal repeat buyers.
Fini Halal 75g — 12 Varieties at 47% POR
Three separate groups, each at 52p unit cost, £1.00RRP, and £5.29+ per case of 12. That is a 47% POR across all of the following varieties:
Fini Fizzy Peach Rings / Jelly Strawberry Kisses / Halal Clear Cola / Fizzy Cherries
47% POR, Unit Cost 52p inc, RRP £1.00, Pack Size12×75g, £5.29+ / case
Fini Melon Bubble Gum / Fizzy Little Mix / Fizzy Worms / Strawberry Rings
47% POR, Unit Cost 52p inc, RRP£1.00, Pack Size 12*75g, £5.29+/case
Fini Tennis Balls / Jelly Banana / Clear Worm / Fizza Cola Jelly
47% POR, Unit Cost 52p inc, RRP£1.00, Pack Size 12*75g, £5.29+/case
Fini Fizzy Rainbow Pencils / Rainbow Sour Belts
47% POR, Unit Cost 52p inc, RRP£1.00, Pack Size 12*75g, £5.29+/case
Fini Sour Tubes PMP £1.25 — 48% POR
The highest POR is in the confectionery section this week. Fini Sour Strawberry Tubes and Sour Apple Tubes (140g, 12 per case) come in at 65p unit cost inc, with a £1.25 PMP, delivering a 48% POR at £6.49+ per case. The larger 140g format makes these a strong value proposition at the shelf, and the PMP keeps checkout friction low.
Fini Mini Mochis Halal 90 g — 40% POR
A premium product in the range. Fini Mini Mochis (halal certified, 90g, 12 per case ) are the kind of novelty confectionery that sells at first sight — soft, colourful, and completely different from anything else in the gummy category. At 75p unit cost inc, £1.25 RRP, and 40% POR, the case price of £7.49+ (down from £8.49+) represents a solid buying opportunity on a growing trend product.
Keep It Candy — Sour Gummy Range, 12-18 May 2026
Gummy Candy
Five varieties of Keep It Candy Sour Gummy (160g, 12 per case) all sit at 64p unit cost inc, £1.00 RRP, and a 35% POR — with case prices at £6.49+ (down from £6.99+). The full range covers Sour Gummy Bears, Worms, Cherries, Peach Rings, and Bottle Miss. Running a selection of these alongside the Fini range creates a compelling confectionery destination in your shop that competes directly with what major supermarkets offer.
Non-Food Essentials — Fairy & Eepio Deals, 12-18 May 2026
Non-Food
Non-food lines are where many convenience retailers leave margin on the table by not buying smartly, but this week's Dairyfresh collection only brochure has three strong non-food offers that are well worth adding to your collection order.
Fairy Original Washing UP Liquid 6x900ml
33% POR, Unit Cost£2.53 inc, RRP£3.79, Pack Size 6×900ml, £12.69+ / case
Fairy Original Washing Up Liquid 2×5lt
32% POR, Unit Cost£10.19 inc, RRP£14.99, Pack Size 2×5lt, £16.99+ / case
Eepio Powder Degreaser 5.5kg
37% POR, Unit Cost£13.18 inc, RRP£20.99, Pack Size1×5.5kg, £10.99+ / case
Fairy Original in both the 900ml and 5lt formats is another of those lines where the brand name does the selling for you. Shoppers trust Fairy above own-label alternatives, and with cost-of-living pressures encouraging more bulk cleaning product purchases, the 5-litre catering-size format is seeing increased uptake in convenience retail. The Eepio Powder Degreaser is a strong commercial cleaning product — ideal for kitchens, takeaways, and food service — at a very sharp 37% POR.
Full Deal Summary — Dairyfresh Collection Only, 12–18 May 2026
Product | Unit Cost | RRP | Case Price | POR |
Nescafé 3in1 PMP £1 (11×6×16g) | 54p | £1.00 | £5.99 | 46% |
Nescafé 2in1 PMP £1 (11×6×9g) | 54p | £1.00 | £5.99 | 46% |
Nescafé 3in1 Caramel PMP £1 (11×6×16g) | 54p | £1.00 | £5.99 | 46% |
Nescafé Original PMP £2.49 (12×50g) | £1.66 | £2.49 | £19.99 | 33% |
Doritos Chilli Heatwave PMP £1.35 (18×70g) | 79p | £1.35 | £14.29 | 41% |
Doritos Cool Original PMP £1.35 (18×70g) | 79p | £1.35 | £14.29 | 41% |
Doritos Tangy Cheese PMP £1.35 (18×70g) | 79p | £1.35 | £14.29 | 41% |
Bisto Original Gravy Granules PMP £2.99 (12×190g) | £1.66 | £2.99 | £19.99 | 44% |
Carnation Evaporated Milk PMP £1.59 (12×410g) | £1.00 | £1.59 | £11.99 | 37% |
Fini Halal 75g Bags — 12 varieties (12×75g) | 52p inc | £1.00 | £5.29+ | 47% |
Fini Sour Tubes PMP £1.25 (12×140g) | 65p inc | £1.25 | £6.49+ | 48% |
Fini Mini Mochis Halal 90g (12×90g) | 75p inc | £1.25 | £7.49+ | 40% |
Keep It Candy Sour Gummy — 5 varieties (12×160g) | 64p inc | £1.00 | £6.49+ | 35% |
Birds Strawberry/Raspberry Trifle 141g (10×141g) | £1.59 | £2.49 | £15.99 | 36% |
McDougalls Self Raising/Plain Flour PMP £1.99 (10×1.1kg) | £1.39 | £1.99 | £13.99 | 30% |
Fairy Original Washing Up Liquid 6×900ml | £2.53 inc | £3.79 | £12.69+ | 33% |
Fairy Original Washing Up Liquid 2×5lt | £10.19 inc | £14.99 | £16.99+ | 32% |
Eepio Powder Degreaser 5.5kg (1×5.5kg) | £13.18 inc | £20.99 | £10.99+ | 37% |
💡 Retailer Tips: Getting the Most from This Week's Dairyfresh Deals
Buying smart is only half the equation. Once your stock is collected, how you merchandise it in-store directly determines how quickly it sells through. A few tried-and-tested principles from experienced convenience retailers:
Group the PMPs together.
When customers see a cluster of £1.00 and £1.35 price-marked packs, it creates a strong value signal. Face up the Nescafé sachets and Doritos bags side-by-side near your snacking bay, and use PMP shelf talkers to reinforce the message. Shoppers who are budget-conscious — and right now, most are — actively scan for PMPs before reaching for non-marked products.
Build a halal confectionery bay.
With over a dozen Fini halal varieties available this week through Dairyfresh's Collection Only brochure, you have enough range to create a dedicated halal sweets section. This is a significant commercial advantage in areas with high Muslim populations, where halal certification is a purchase prerequisite, not an optional extra. Clear, visible halal labelling on shelf bays drives loyalty and word-of-mouth.
Position Bisto near the meat section or ready meals.
Gravy granules are considered a purchase — shoppers rarely impulse-buy them, but they do remember them when they see them. Placing Bisto Original near meat, sausages, or frozen meals increases visibility and cross-sell.
Use the Fairy 5lt format as a 'big buy' anchor.
Place it low on a shelf with a handwritten price sign. Shoppers who are spending more on their weekly shop may not expect to find a 5-litre Fairy at a convenience store — but when they do, it drives a high-value, high-margin transaction that makes the whole shop visit worthwhile.
What Makes Dairyfresh Collection Only Deals Different?
In the UK FMCG wholesale market, the term "Collection Only" has a specific commercial meaning: lower logistics costs, lower handling overhead, and faster stock movement at the depot — all of which translate directly into cheaper buying prices for the retailer who is willing to make the trip. Dairyfresh's Collection Only brochure is built on exactly this model.
By removing the delivery cost from the equation, Dairyfresh is able to offer buying prices that are — in many cases — genuinely below what you would achieve through delivered accounts with larger national wholesalers. The trade-off is that you collect from 81 Chester Street, Birmingham B6 4AE, but for any retailer within a 30–45 minute radius, this is a very reasonable exchange for the margin uplift you receive on every case.
It is also worth noting that Dairyfresh's Collection Only brochure renews weekly — so the lines and prices you see here for 12–18 May 2026 will not necessarily carry over to next week. This creates a genuine commercial urgency that rewards proactive retailers who keep an eye on the weekly releases and plan their buying trips accordingly.
🗓️ Reminder: This week's Dairyfresh Collection Only Deals are valid strictly from Monday, 12 May to Sunday, 18 May 2026. After Sunday, 18 May, prices revert to standard depot pricing. Plan your collection trip before the weekend for the best chance of full range availability.
How to Place Your Order with Dairyfresh Cash & Carry
In-Person Collection: Simply drive to 81 Chester Street, Birmingham B6 4AE, and collect your order directly from the depot.
Phone: Call the team directly on 0121 293 6112 to place or confirm your collection order. The team can advise on stock availability and help you plan your case quantities against the brochure.
For the full range and the latest brochure details, visit dairyfresh.co.uk.
Ready to Stock Up? Collect This Week.
Don't miss the Dairyfresh Collection Only Deals — valid 12 to 18 May 2026 only. Head to 81 Chester Street, Birmingham B6 4AE, or call to confirm your order today.
❓ FAQs — Dairyfresh Collection Only Deals
What are Dairyfresh Collection Only Deals?
Dairyfresh Collection Only Deals are weekly promotional prices available exclusively to trade customers who collect their orders in person from the Dairyfresh Cash & Carry depot at 81 Chester Street, Birmingham B6 4AE. The deals offer below-standard buying prices on selected FMCG lines and run for one week only.
When are this week's Dairyfresh deals valid?
The current Dairyfresh Collection Only brochure is valid from Monday, 12 May 2026 to Sunday, 18 May 2026. After this date, prices return to standard depot rates.
Can I get the deals delivered rather than collecting?
The brochure prices listed here are strictly Collection Only from the Birmingham depot. Dairyfresh also offers delivery services — visit dairyfresh.co.uk or call 0121 293 6112 for details of delivered pricing and options.
Are the Fini sweets halal certified?
Yes. The Fini products listed in this brochure are specifically indicated as Halal on their packaging and in the Dairyfresh brochure. Always check the individual product packaging to confirm the current certification status.
How do I place an order with Dairyfresh?
You can place a trade order with Dairyfresh by calling 0121 293 6112, by downloading the Dairyfresh app (available on both the App Store and Google Play), or by visiting the depot in person at 81 Chester Street, Birmingham B6 4AE.
Comments