Trusted FMCG Wholesaler Supplying the Complete East End Range to UK Trade If you are a retailer, caterer or food business actively searching for the Full Range Of East End Products , Dairyfresh is your established destination as a leading Cash & Carry in Birmingham . As a recognised FMCG wholesaler , we stock and supply the complete East End range under one roof, supporting independent retailers, supermarkets, takeaways, restaurants and catering businesses across Birmingham a