The return of school in September brings one of the most reliable footfall boosts of the autumn trading calendar for independent retailers and convenience stores. Parents restocking lunchboxes, pupils picking up snacks on the way home, and staff room replenishing tea and coffee all drive a short but intense spike in demand across drinks, biscuits, bakery, and store cupboard categories. For trade buyers, getting the right lines on shelf before terms start back matters more tha

The school run is back, and so is the seasonal rush for lunchbox drinks, snack multipacks and breakfast cereal. DairyFresh, a cash and carry in Birmingham serving independent retailers, caterers, and convenience stores across the West Midlands, has released its Back to School range for 2026. The offer covers drinks, biscuits, crisps and cereal from major FMCG wholesale brands, with orders accepted between 10 August and 4 September 2026, subject to availability. This Year's ra