DairyFresh Epic Deals Back to School Phase 2: Wholesale Lunch & Snack Offers in Birmingham
- Syed Ali Kazmi
- 3 days ago
- 6 min read
The return of school in September brings one of the most reliable footfall boosts of the autumn trading calendar for independent retailers and convenience stores. Parents restocking lunchboxes, pupils picking up snacks on the way home, and staff room replenishing tea and coffee all drive a short but intense spike in demand across drinks, biscuits, bakery, and store cupboard categories. For trade buyers, getting the right lines on shelf before terms start back matters more than almost any other week in the calendar.
As an established FMCG wholesaler, DairyFresh Cash & Carry has built the Epic Deals Back To School phase 2 brochure around exactly this kind of short, high-demand trading window. Rather than spreading stock across hundreds of unrelated lines, the brochure focuses on the drinks, snacks and store cupboard products that convenience.
ce stores, corner shops, cafés and caterers already know sell well during the back-to-school period, priced to protect margin at the till.
This guide walks through the main categories in the Epic Deals Back To School Phase 2 brochure, valid from 31 August to 6 September 2026, along with the Selling prices, RRPs and Percentage of retail (POR) figures for trade buyers planning their orders before the deadline.
DairyFresh Epic Deals Back to School Phase 2: Wholesale Lunch & Snack Offers in Birmingham
Energy Drinks & Soft Drinks
Energy drinks remain one of the fastest-moving categories at the till, particularly around the return to school and college when students and shift workers reach for a pick-me-up. The brochure's Red Bull range covers Sugar Free, Zero, Tropical/Summer Edition Citrus Zest, Lilac Edition Sugar Free and Apricot, priced from 85p+Vat with POR up to 42%. The Red Bull Sugar Free 4-Pack is also included at £3.36+vat, giving 30% POR on a format suited to multi-buy displays. For retailers building a wider energy drinks fixture around the school term, our Boost energy drinks range is also available Year-round.
Don Simon Sparkling Lemonade, available in Raspberry, Lime and Strawberry, rounds out the drinks fixture at 41p+vat, giving 37% POR on a lighter, lower-sugar alternative for the soft drinks chiller.
Milkshakes, Juice Pouches & Hot Drinks
Lunchbox drinks are a core part of any back-to-school range, and the brochure covers both the fridge and hot drinks shelf. Capri Sun Cherry pouches are priced at 53p + VAT with 46% POR, while the Friij milkshake range, covering Banana, Fudge Brownie,
Strawberry and Strawberry and Chocolate, comes in at 74p with 42% POR.
On the hot drinks side, the Mokate range spans cappuccino sachets, gold latte, hot chocolate and 3-in-1 sticks from 66p up to £1.58, with POR reaching 44%, ideal for staff room and café restocking. PG Tips tea bags run across seven pack sizes in the brochure, from the 40s PMP at £1.08 up to the 240-count catering box at £4.62, with POR peaking at 42% on the 80s Original tea bags. Tapal Danedar and Lyons instant coffee complete the hot drinks fixture, alongside Aani Chocolate Faluda at 88p as a special offer.
Biscuits & Sweet Snacks
Biscuits are consistently one of the strongest categories for basket spend around the school run, and this brochure carries a broad range across value, cream and branded lines. Patersons Shortbread Fingers lead at 61p with 44% POR, while the Hills range of malted milk and cream biscuits runs from 36p to 55p with POR up to 39%.
New arrivals feature heavily in this section: McVities Hobnobs, Tartlets, Milk & Cocoa and Caramel & Cinnamon biscuits are newly listed from 31p, with POR up to 38%, and the wonder vanilla, Strawberry and Chocolate cookie range is also new to the brochure at 35p, delivering one of the standout margins in this release at 55% POR. Oreo, Misfits Broken Biscuits and McCowan's Daintie Toffees complete the confectionery fixture, alongside Nature Valley Crunchy Oats and Honey bars at £1.19+ VAT for retailers building a healthier snacking option into their range.
Bakery: Antonelli Croissants
The brochure also carries a wide range of Antonelli croissants, spanning pistachio, Maxi Pistachio, Cherry & Milk Cream, Chocolate & Milk, Chocolate Cream, Strawberry & Milk and Custard Cream Varieties. Prices start from 53p, with POR reaching 33% on the multipack lines, a useful addition for bakery counters, cafés and food-to-go sections during the morning school run.
Store Cupboard, Sauces & Condiments
Away from drinks and snacks, the brochure also refreshes several store cupboard essentials. Borwick's Bicarbonate of Soda offers the standout margin in this section at 50p with 50% POR, while utterly Butterly, Heinz Seriously Good Mayonnaise and Hellmann's Real and Light Mayonnaise are all available from £1.39. Nando's features across three formats: Coat & Cook marinades, seasoning rubs and peri-aioli sauce, with POR reaching 47% on the perinaise range.
Tinned Fish
John West and Glenryck both feature strongly in the brochure. The John West Salad Tuna range, in Mexican, Italian and Mediterranean styles, is priced at £1.83 with 44% POR, alongside Tuna Chunks in Brine, Spring Water and Sunflower Oil at £3.33, and Olive Oil, Spicy Tomato and Sunflower Sardines from £1.08. Glenryck Pilchards in Tomato Sauce complete the fixture, with the 155g tin delivering POR at 91p, one of the strongest margins across the whole brochure.
Pet Care: Peppy Pets Fish Food
The brochure includes DairyFresh's own Peppy Pets range for retailers who also stock pet supplies. Cold Water and Tropical Fish Flakes are priced at 69p+ vat with 53% POR, while Pond & Koi Natural Sticks comes in at 73p+vat with 56% POR, the highest margin of any product in the entire Epic Deals Back To School phase 2 brochure.
Household & Laundry Essentials
Rounding out the range, Greenshield antibacterial and disinfectant wipes are priced from 54p + vat with POR up to 34%, and the Easy Washing Powder and laundry range starts from 95p + vat with POR up to 29%, both useful additions for retailers who stock a household aisle alongside food and drink.
Why Trade Customers Choose Dairyfresh
A single cash and carry covering drinks, snacks, bakery, store cupboard, pet care and household categories in one visit or one order.
Price-marked packs (PMPs) across many lines, helping protect shelf pricing and margin
Weekly promotional brochures like Epic Deals, giving retailers advance notice of what's coming before they order.
A wholesaler app that allows ordering and stock browsing outside normal opening hours.
A Birmingham depot at 81 Chester Street, Aston, serving convenience stores, corner shops, cafés and caterers across the West Midlands and beyond.
One Cash & Carry, Multiple FMCG Categories
Rather than sourcing drinks from one supplier, biscuits from another, and household goods from a third, retailers ordering through Dairyfresh can cover all of these categories from a single account. The Epic Deals Back to School phase 2 brochure alone spans soft drinks, hot drinks, biscuits, bakery, condiments, tinned fish, pet care and household essentials, reflecting the breadth of stock available across the wider DairyFresh range each week.
How to Order from DairyFresh Epic Deals
Ordering your wholesale stock from DairyFresh is quick and convenient, with several options available to suit your business.
Register for a Trade Account
To access wholesale pricing and place orders, you'll first need a DairyFresh trade account. Once registered, you'll be able to browse our complete product range and benefit from exclusive trade pricing across thousands of products.
Order Through the DairyFresh App
The DairyFresh App makes ordering simple wherever you are. Once your trade account is active, you can browse our latest arrivals, reorder your favourite products and manage your wholesale purchases at a time that suits your business.
Retailers can also collect in person from the Dairyfresh Cash & Carry depot at 81 Chester Street, Aston, Birmingham B6 4AE, or call the team directly on 0121 293 6112.
Final Thoughts
The Epic Deals Back to School Phase 2 brochure gives retailers a focused window to stock up on the lines that move fastest during the school return, from Red Bull and PG Tips through to McVitie's, John West and DairyFresh's own Peppy Pets range. With deals valid from 31 August to 6 September 2026, trade buyers are encouraged to place orders before the promotional period ends to secure stock at these prices.
Back To School Wholesale FAQs
What is included in the Epic Deals Back To School Phase 2 Brochure?
The brochure covers energy and soft drinks, milkshakes and juice pouches, hot drinks, biscuits, bakery, store cupboard condiments, tinned fish, pet care and household essentials, all priced for trade buyers.
How long is the Back To School Phase 2 Promotional valid?
The deals are valid from 31 August 2026 to 6 September 2026.
Who can order from this brochure?
The Epic Deals Back To School Phase 2 brochure is available exclusively to registered Dairyfresh trade customers, including convenience stores, corner shops, cafes, caterers and other independent retailers.
How do I place an order?
Retailers with a trade account can order through the Dairyfresh App, online, or by visiting the cash and carry in person at 81 Chester Street, Aston, Birmingham B6 4AE.
Where is Dairyfresh Cash & Carry located?
Dairyfresh is based at 81 Chester Street, Aston, Birmingham B6 4AE, and can be contacted on 0121 293 6112.
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