Dairyfreh-Your Trusted Flour Wholesaler in Birmingham
- najma21
- Oct 15
- 4 min read
If you run a shop, takeaway, bakery, or catering business in the West Midlands, sourcing consistent, high-quality flour in trade quantities is essential.
Dairyfresh is your dependable partner — a trusted UK food wholesaler supplying everything from chapati flour and wholemeal blends to premium white flour.
Whether you’re stocking for everyday retail, ethnic groceries, or restaurant kitchens, our range ensures reliability, strong margins, and consistent quality. Read on to see why choosing a local Flour Wholesaler in Birmingham helps your business rise.
Why choose Dairyfresh as your Flour Wholesaler in Birmingham
Dairyfresh is more than a supplier — we’re a partner for independent shops and trade customers. As a well-established cash and carry in Birmingham, our strengths are dependable stock levels, fast access to multiple flour and atta forms, and expertise in serving FMCG wholesalers and food retailers. Our role as a food and drinks wholesaler means we understand buying patterns of shops in Birmingham and beyond and provide practical support for seasonal demand and promotional windows.

The flour & atta types that move shelves
Popular flour & atta types available at Dairyfresh
• Atta (Chakki) Flour: Traditional wholemeal atta for rotis and chapatis.
• White Chapati / All-Purpose Flour: Versatile for baking and everyday bread.
• Multigrain / Wholemeal: High-fibre blends for health-focused shoppers.
• Maize / Cornmeal (Desi Makki): For speciality breads and regional dishes.
• Gluten-Free Chapati Flour: For customers requiring gluten-free options.
• Self-Raising / Naan Mixes: For bakery and in-store fresh counters.
• Speciality flours (e.g. durum mixes, flaked variants): For niche or ethnic recipes.
These types reflect the demand we see from shops in Birmingham and beyond — giving every local store and caterer the right variety to match their customer base.
Pack sizes that fit every business
As a leading Flour Wholesaler in Birmingham, Dairyfresh supplies flour and atta in a full range of pack sizes — from single-serve retail bags to heavy trade sacks — giving retailers flexibility and strong profit potential.
Standard pack sizes we supply
• <1 kg — single-serve and microwave-ready options (select gluten-free and speciality pouches).
• 1–2 kg — retail favourites for convenience stores: Premium Gold Multigrain 1.5kg, Eurostar Chapati 1.5kg (gluten-free).
• 3 kg — compact trade packs for cafés and small delis: Eurostar 3kg (white/medium/brown variants).
• 5 kg — popular for small grocers and takeaway prep: Pillsbury Chakki Atta 5kg, Premium Gold 5kg (multigrain / wholemeal).
• 8 kg — value packs for higher-footfall independent shops: Rissco’s Canada Gold 8kg (8kg pack).
• 10 kg — high-rotation retail/trade size: Laila Atta 10kg, East End Multigrain 10kg, Elephant Atta White 10kg, Laila Chakki Atta 10kg.
• 10+1 kg — promotional/trade extras: Pillsbury Chakki 10+1kg pack.
•18 kg — bulk trade for caterers and bakeries: Rissco’s Canada Gold 18kg pack.
• 20 kg — larger retail/trade sacks for heavy users: Laila Atta 20kg, East End Wholemeal 20kg (trade).
• 25 kg — bulk sacks for wholesalers and institutional kitchens: Elephant Atta 25kg, Champion Atta No.1 / No.2 25kg.
Choosing the right size reduces waste and improves rotation — critical to staying competitive as an FMCG wholesaler in Birmingham. Our available sizes match the sales patterns of both small shops and large caterers.
Who buys from us
• Independent convenience stores and ethnic groceries.
• Cafes, restaurants and takeaways.
• School, hospital and institutional caterers.
• Local wholesalers and distributors.
• Online retailers shipping across the UK.
We serve shops in Birmingham and beyond, delivering across the West Midlands and to customers all across the UK.
Choosing the Right Flour for Retail Shelves and Catering Menus
Start by matching each flour type to your customer demand. Traditional atta sells strongly to household and ethnic food shoppers; white all-purpose and self-raising flours perform best in bakery and café aisles; while multigrain and wholemeal varieties meet the growing health-conscious market.
For cafes and in-store fresh counters, consider 1.5kg and 3kg packs for back-of-house use, alongside single-serve pouches for grab-and-go convenience.
Recommended stock mix:
• One core atta (10kg or 10+1kg)
• One white all-purpose flour (5kg)
• One multigrain or wholemeal option (5–10kg)
• One gluten-free choice (1.5kg or 3kg)
• One bulk bag (20kg or 25kg) for caterers and bakeries
Ordering and delivery from our Cash and Carry in Birmingham
Ordering from Dairyfresh is simple — visit our cash and carry in Birmingham, order by phone, or place your trade order directly through our app via https://linktr.ee/Dairyfreshltd
We run local rounds and dispatch to trade customers across the West Midlands and beyond.
If you need starter advice, visit our blog section for the latest stock updates and wholesale insights: https://www.dairyfresh.co.uk/wholesale-blog-birmingham
Why buy from a specialist FMCG wholesaler Birmingham
Specialist wholesalers understand category dynamics. As a Food and Drinks Wholesaler we support promotions, provide reliable replenishment and advise on pack sizes and shelf placement. That service saves buyers time, reduces stockouts and keeps customers happy — all essential for retail success.
Ready to stock up?
If you need a dependable Flour Wholesaler in Birmingham, Dairyfresh is ready with tailored packs, trade service and reliable delivery. For trade customers, browse our flour range and trade services, or use our Linktree for quick contact and ordering: https://linktr.ee/dairyfreshltd — one tidy place for trade contacts, opening hours and delivery info.
Conclusion
Stocking the right flour forms and sizes keeps shelves moving and kitchens cooking. For reliable supply, personalised service and a partner who understands shops in Birmingham and beyond, choose Dairyfresh — your local Flour Wholesaler in Birmingham.












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