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Top Pasta & Noodle Wholesale Lines at Dairyfresh — Pasta & Noodles wholesale Birmingham

Updated: 5 days ago

At Dairyfresh Cash & Carry in Birmingham, we supply the trade with consistently stocked, trusted pasta and noodle lines that sell — from single-serve noodle cups to 500g pasta packs. Our range is carefully hand-picked for retailers, caterers, and foodservice operators across the West Midlands, offering familiar brands, case-ready packaging, and reliable local delivery.

As one of the most trusted pasta and noodles wholesale suppliers in Birmingham, we’re focused on keeping your shelves full of proven, high-turnover products that meet everyday trade demand across the region.


Trade display of pasta and noodle wholesale lines at Dairyfresh Ltd Birmingham — stocked for retailers, cafés, and catering outlets
Wholesale pasta and noodle range at Dairyfresh Cash & Carry Birmingham — trusted supplier for retailers, caterers, and foodservice operators.

Why Dairyfresh is a Go-To for Pasta & Noodles Wholesale Birmingham

When trade buyers choose Dairyfresh, they’re choosing convenience, consistency, and confidence.We don’t just stock pasta and noodles — we curate lines that perform well in-store and in kitchens alike. Our buyers track regional demand to ensure top-selling SKUs are always available, whether you’re a local retailer, café, or catering outlet.

With dedicated trade support, flexible delivery across Birmingham, and partnerships with brands your customers already know, Dairyfresh remains the go-to for pasta and noodle wholesale in the West Midlands

Pasta Ranges: Retail and Trade-Ready Choices

Our pasta collection covers both classic and specialist Italian styles:

  • Napolina — Fusilli, Spaghetti, Penne (400g) — great for quick restock and familiar consumer appeal.

  • Delverde — Farfalle, Spaghetti, Maccheroni, Eliche, Penne, Conchiglie, and Lasagne Sheets (250–500g) — premium Italian range for deli counters and premium aisles.

  • OBA — Fusilli, Penne Rigate, Big Elbows (400g) — value-focused trade lines ideal for high-turn convenience and ethnic stores.

These lines are presented in standard retail sizes (250g–500g), which work well in both supermarket-style shelves and behind-the-counter wholesale displays.

For catering, we can also advise on larger format options and pallet quantities.

Noodles: Instant, Cup, Egg, and Dry Formats for Every Shelf

Our noodle selection is built for diversity — from instant cups to dry packs suited for retail and catering alike:

  • KoLee / Kohlico — The bulk of our noodle SKUs: cup noodles (65g), 4pk/5pk multipacks, and 250–375g dry formats. Excellent for convenience stores, corner shops, and multi-cultural sections.

  • Koka — A reliable range of flavoured 85g packs (Curry, Masala, Tomato, Mushroom, Chicken, Beef) for quick buy-and-go shoppers.

  • Maggi & Batchelors — Familiar UK favourites in multipacks and pot sizes, perfect for impulse and late-night sales.

  • Indomie & Swadee — Popular imported styles that draw strong interest from diverse customer bases.

  • Pot Noodle (Unilever) — Classic pot noodles in key flavours for on-the-go sales.

We stock both single-serve formats for impulse purchase and multi-packs for value-conscious shoppers — this combination helps you capture all buyer types.

How We’ve Organised Products for Easy Buying and Stocking

To make reordering straightforward, we’ve grouped items by:

  • Category: Pasta / Noodles

  • Format: Retail pack (250–500g), Cup/Pot (65–90g), Multi-pack (4pk/5pk); larger catering formats available on request

  • Brand: Napolina, Delverde, OBA, KoLee, Koka, Maggi, Batchelors, Indomie, Pot Noodle, Swadee

This structure helps store managers identify gaps, decide shelf facings, and plan promotions.For example, pairing Napolina 400g with Delverde 500g gives a strong premium/value spread on shelf.

Practical Tips for Birmingham Retailers & Caterers

  • Keep a mix of single-serve convenience options (65–90g cups/pots) and multi-packs for value customers.

  • Feature premium Delverde lines in a “European” or “Italian” bay to lift basket spend.

  • Use KoLee and Indomie in ethnic food sections — these have strong repeat purchase rates.

  • For catering customers, order case quantities or larger catering formats on request — they reduce pack waste and improve unit margins.

Ordering & Trade Services — Quick, Local, Reliable

Order directly via our trade Dairyfresh App — simple, fast, and perfect for repeat trade orders. We offer local deliveries across Birmingham and the West Midlands, and our sales team can help with pallet options and promotional planning.

Why These Lines Help Increase Shelf-Turn and Profitability

Retailers tell us the best sellers combine brand recognition, competitive margins, and pack formats matched to shopper needs.Our curated pasta and noodles list is chosen to:

  • Support quick restock cycles (fast-moving staples like pot/cup noodles).

  • Offer premium upsell options (Delverde).

  • Serve ethnic and multi-cultural customers (KoLee, Indomie).

  • Give caterers larger format choices for unit-cost savings.

Supporting Retailers & Trade Outlets Across Birmingham and Beyond

At Dairyfresh Ltd, we know what matters most to local retailers and foodservice operators — dependable supply, well-known brands, flexible case sizes, and quick replenishment when stock moves fast.

From convenience stores and cafés to independent takeaways and catering outlets, our pasta and noodle wholesale range is built to keep your customers satisfied and your shelves consistently full.

Partnering with Dairyfresh means working with a Birmingham-based wholesaler that understands local trade.

We help you shape strong, repeat-selling ranges across your grocery aisle and ensure your store offer stays competitive year-round.

Explore Related Wholesale Reads

If your product mix already includes sauces, condiments, or world foods, you might also like these related reads:

Together, these connected ranges show how Dairyfresh Ltd supports Birmingham retailers in building a complete grocery cupboard — from morning favourites and store staples to fast-moving world food lines.

Final Thoughts: Building Long-Term Trade Success with Dairyfresh

In a market where product demand changes fast, Dairyfresh Ltd helps you stay one step ahead. Our focus isn’t just on supply — it’s on helping Birmingham retailers build a profitable, well-balanced grocery range that customers trust.

Whether you’re expanding your store offer or tightening your core lines, our team understands what sells locally and how to keep your stock moving. From everyday pasta and noodles to complementary grocery categories, we make sure your range supports both margin and customer loyalty.

So, if you’re ready to grow smarter, not just faster — partner with Dairyfresh Ltd, your local wholesale ally for consistent supply, tailored advice, and trade support you can count on.

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