Rice Wholesaler in Birmingham: Bulk Rice for Shops, Caterers & Retailers

If you run a shop, cafe, restaurant or catering business in the West Midlands, sourcing consistent, high-quality rice in the right pack sizes matters. Dairyfresh is a trusted name for retailers and caterers who need reliable supply, flexible pack sizes and a wide range of rice forms. Whether you’re stocking basmati for Asian dishes, jasmine for fragrant meals, or broken rice for value packs, choosing the right rice wholesaler helps protect your margins and keep customers coming back. Read on to discover how a local Rice Wholesaler in Birmingham can help your business grow.

Dairyfresh Your Rice Wholesaler in Birmingham and Beyond

Why choose Dairyfresh as your Rice Wholesaler in Birmingham

Dairyfresh (also known as Dairy fresh or Dairyfresh Birmingham across trade listings) is more than a supplier — we’re a partner for independent shops and trade customers. As a well-established Cash and Carry in Birmingham, our strengths are: dependable stock levels, fast access to multiple rice forms, and expertise in serving FMCG wholesalers and food retailers. Our role as a Food and Drinks Wholesaler means we understand the buying patterns of shops in Birmingham and beyond, and we provide practical support for seasonal demand and promotional windows.

The rice varieties that move shelves

When it comes to rice, variety isn’t just about choice — it’s about meeting demand. At Dairyfresh Birmingham, we stock an extensive selection designed for every type of retailer, caterer and food outlet.

Popular rice types available at Dairyfresh

• Basmati: long, aromatic grains ideal for pilau, biryani and premium home cooking.

• Jasmine: fragrant white rice, slightly sticky and perfect for Thai and Southeast Asian dishes.

• Sella / Parboiled: firmer grains that hold shape after cooking — popular in catering and takeaway use.

• Broken rice: an affordable choice for value lines, bulk use, and rice mixes.

• Brown / Wholegrain: high-fibre, health-conscious options seeing growing retail demand.

• Glutinous / Sticky rice: used in desserts and specialty cuisines.

• Flaked / Puffed / Mamra: essential for snacks, cereals, and traditional South Asian mixes.

• Vermicelli / Rice sticks: a pantry staple for soups, salads and stir-fries.

These rice types reflect what shops in Birmingham and beyond regularly request — giving every local store and caterer an opportunity to stock the right variety for their customer base.

Pack sizes that fit every business

As a leading Rice Wholesaler in Birmingham, Dairyfresh provides rice in every pack size — from convenient single-serve pouches to heavy-duty trade sacks — giving retailers flexibility and strong profit potential.

Standard rice pack sizes we supply

• <1 kg: single-serve and microwave-ready options for convenience shoppers.

• 1–5 kg: ideal for smaller grocers, cafés, and household retail.

• 5–10 kg: value packs suited to busy takeaways and small caterers.

• 10–15 kg: the go-to trade size for restaurants and larger kitchens.

• 20 kg+: bulk sacks for wholesalers, food distributors, and institutional kitchens.

Choosing the right size not only reduces waste but improves stock rotation and shelf value — a crucial part of staying competitive as an FMCG wholesaler in Birmingham.

For example, our Everyday Essentials Tissue Range and Top-Selling Snacks & Confectionery Lines show how consistency in size and variety directly improves sales flow across multiple categories — including rice

Who buys from us (typical customers)

• Independent convenience stores and ethnic groceries.

• Cafes, restaurants and takeaways.

• School and hospital caterers.

• Local wholesalers and distributors.

• Online retailers shipping across the UK.

We serve shops in Birmingham and beyond, delivering across the West Midlands and to customers all across the UK.

How to choose the right rice for your shelves or menu

Start by matching the rice form to customer demand. Basmati sells strongly to households and restaurants; jasmine does well in grab-and-go meal offers; broken rice and value packs work best in bargain/ethnic aisles. For cafes and deli counters, pre-portioned single-serve and microwave ranges keep queues moving. Stock mix recommendations: a core basmati line, a jasmine option, one brown/health grain, and a value broken rice — adjusted by footfall and customer profile.

Ordering and delivery from our Cash and Carry in Birmingham

Ordering from Dairyfresh is simple — drop by our Cash and Carry in Birmingham, order by phone or place a trade order for delivery. We cover local rounds and dispatch to trade customers across the West Midlands and beyond.

Why buy from a specialist FMCG wholesaler in Birmingham

When you work with a specialist FMCG wholesaler in Birmingham, you’re not just getting deliveries — you’re getting people who actually understand the trade. At Dairyfresh, we know how important the right stock, timing and pack sizes are for your business.

We help you plan smarter, support your in-store promotions, and make sure your shelves look right and move fast. It’s the kind of service that saves you time, keeps your customers coming back, and helps your business stay one step ahead in a fast-moving market.

Ready to stock up?

If you’re looking for a dependable Rice Wholesaler in Birmingham, Dairyfresh has you covered — with tailored pack sizes, trade pricing, and reliable delivery across the UK.

Trade customers can explore our full rice range, discover exclusive offers, and even order straight from the Dairyfresh App. It’s the easiest way to keep your stock moving — fast, simple, and built for busy retailers.

Visit our Linktree to download the app, explore our latest ranges, or get in touch with our team — everything you need, all in one place.

Partner with Birmingham’s trusted Rice Wholesaler

Choosing the right rice — in the right forms and pack sizes — helps keep your shelves stocked, your customers happy, and your business running smoothly.

For dependable supply, personal support, and a team that understands shops in Birmingham and beyond, partner with Dairyfresh — your trusted Rice Wholesaler in Birmingham.

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