Premium Cakes Wholesaler Range – Dairyfresh Complete Bakery Selection
- najma21
- Dec 13, 2025
- 3 min read
At Dairyfresh Cash & Carry, we offer a premium cakes wholesaler range covering all bakery categories for retailers, convenience stores, and independent shops in Birmingham and across the Midlands. Our collection includes pastries, slab cakes, round cakes, Swiss rolls, croissants, and specialty cakes, providing high-turn, store-ready lines that help your business maximize sales and customer satisfaction.

Pastries – High-Turn Grab & Go
Our pastry range is designed for impulse sales and quick customer grabs, making it ideal for checkout counters and snack aisles. Retailers benefit from fast-moving consumer goods (FMCG) lines that keep customers returning:
Cake Slices / Fingers / Pastry Bars: Jays Raisin Fingers 250g, Jays Marble Fingers 250g, Jays Palmeras 225g, Jays Ribbons 225g, Jays Marble Cake Slice 190g, Jays Fruit Cake Slice 180g, Jays Plain Cake Slice 220g.
Puff Pastries / Twists: Jays Honey Puff Pastry 150g, Jays Twisted Chocolate Drizzle Puff Pastry 4pk 165g. Trade tip: Place pastries near checkout or snack displays to boost impulse purchases and repeat sales.
Slab Cakes – Loaf, Mini & Snack Cakes
Our slab cake collection meets the needs of family-sized purchases and on-the-go snack buyers, offering high-turn bakery lines for convenience stores:
Loaf / Slab Cakes: Jays Lemon Slab Cake 400g, Balconi Mix Max Chocolate 350g, Balconi Strawberry Trancetto 280g, Balconi Apricot Trancetto 280g, Balconi Chocolate Trancetto 280g, Jays Mini Roll Lemon 175g, Jays Sobaos 235g, Jays Plain Long Cake 550g, Jays Marble Slab Cake 400g, Biscella Sponge Cake 200g, Mallow Pie Marshmallow Cake 184g, Balconi Mix Milk 350g, Balconi Choco & Latte 300g, Balconi Rollino Pistachio Cream 222g, Jays Strawberry Tart 300g.
Coolmore Loaf Cakes: Coolmore Lemon Loaf Cake 400g, Coolmore Carrot Cake 400g, Coolmore Chocolate Fudge Cake 400g.
Snack Cakes / Fairy Slices: Cabico Golden Sponge Slices 18pk 370g.
Trade tip: Slab cakes work well in family packs, end-of-aisle displays, and multi-pack promotions to maximise basket spend
Round Cakes & Tarts – Versatile Retail Solutions
Our round cakes and tarts provide a diverse bakery offering for your store:
Fruit / Sponge / Marble Cakes: Jays Fruit Long Cake 550g, Jays Marble Long Cake 550g, Jays Ciambella Marble 400g, Cabico 6 Almond Rounds 264g, Cabico 6 Apple Rounds 264g, Cabico Assorted Fruit Tarts 300g, Cabico Choco Coconut Rings 200g, Cabico Coconut Rings 180g.
Viennese / Shortbread Rounds: Jays Viennesse Ribbons 150g, Jays Viennese Shortbread 200g, Jays Viennese Triple 180g, Jays Viennese Dips 150g.
Tarts (Round Format): Jays Chocolate Tart 300g, Jays Strawberry Tart 300g.
Fairy / Mini Cakes: Delasheras Chocolate Fairy Cakes 8pk, Delasheras Lemon Fairy Cakes 8pk, Delasheras Traditional Plain Fairy Cakes 8pk, Delasheras Marble Fairy Cakes 8pk, Cabico Fairy Cakes Marble 12pk, Cabico Fairy Cakes Plain 12pk, Jays Traditional Fairy Magdalenas 280g.
Mini / Jam Rounds & Specialty Round Cakes: Cabico Strawberry Jam Rounds 6pk 255g, Jays Custard Cream Cake 220g.
Trade tip: Round cakes are perfect for display counters, gift packs, and seasonal promotions, attracting customers to your bakery section.
Swiss Rolls & Mini Rolls – Classic Crowd-Pleasers
Our Swiss roll range is a trusted choice for convenience and family purchases:
Full Size: Jays Blueberry Swiss Roll 300g, Jays Chocolate Swiss Roll 300g, Jays Strawberry Swiss Roll 300g.
Mini Rolls: Jays Mini Roll Strawberry 175g, Jays Mini Roll Cocoa 175g.
Trade tip: Feature Swiss rolls near snack aisles or coffee stations to encourage on-the-go purchases.
Croissants & Filled Croissants – Premium Bakery Variety
Our Antonelli croissant range offers variety and impulse appeal:
Standard Filled Croissants: Chocolate Cream 250g, Choco & Milk Cream 250g, Custard Cream 250g, Strawberry 250g.
Maxi Croissants (80g): Chocolate Cream, Cherry & Milk Cream, Strawberry & Milk Cream, Chocolate & Milk Cream, Maxi Pistachio 80g.
Special Filled Croissants: Pistachio Croissants 225g.
Trade tip: Croissants are ideal for breakfast counters, cafes, and premium bakery displays
Specialty Cakes – Ethnic & Regional Favorites
Our specialty cakes include Jays Sobaos 235g, Magdalenas 280g, and Lapasion Plain Cake Slice 220g, providing unique variety for retailers catering to niche tastes and regional preferences.
Why Partner with Dairyfresh Cash & Carry as Your Premium Cakes wholesaler
As a trusted FMCG wholesaler and food and drinks wholesaler in Birmingham, Dairyfresh ensures:
Trade-ready premium cakes wholesaler range covering all bakery categories
Flexible case quantities and competitive pricing
High-turn bakery lines for convenience stores, corner shops, cafes, and independent retailers
Ordering is easy: visit our cash and carry warehouse, schedule a delivery, or explore our full trade bakery range via our Dairyfresh App.
Partnering with Dairyfresh Cash & Carry ensures your bakery section is stocked with premium cakes, pastries, Swiss rolls, croissants, and specialty lines that attract customers, drive repeat purchases, and maximise sales.





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