Indian Snacks Wholesaler Birmingham — Dairyfresh Cash & Carry
- najma21
- Oct 10
- 4 min read
Every shelf tells a story — and at Dairyfresh, that story is full of spice, crunch, and authentic flavour.
As a trusted Indian snacks wholesaler Birmingham, we bring retailers the best-selling savoury mixes, sev, gathia, crisps, and fusion snacks that keep customers coming back for more.
Why retailers choose Dairyfresh Birmingham
Independent shops across Birmingham, the West Midlands, and all across UK choose Dairyfresh for one reason — reliability.We’re not just another cash and carry in Birmingham. We’re a wholesale partner who understands how fast moving consumer goods (FMCG) actually move on shelf.
Our warehouse and trade counter are stocked with authentic Indian snacks from the UK’s leading brands like Cofresh, Laila, Bikaji, and Ginni — all retail-ready and trusted by thousands of shop owners and caterers.
What makes Indian snacks so popular
Across the UK, Indian snacks have become more than just a niche product; they’re a household staple.
From traditional Bombay Mix to crunchy corn crackers and roasted pulses, these are snacks that appeal across cultures.
At Dairyfresh Birmingham, we make sure your shelves reflect that demand — offering a complete range from heritage favourites to modern fusion options.
Our Indian snack range
Traditional Mixes and Chivda
The beating heart of every Indian snack shelf — colourful, crunchy and irresistibly moreish. From Haldiram’s Bombay Mix and Cofresh Balti Mix to Fudco Gujarati Mix and Heera Khatta Meetha, these timeless favourites bring authentic flavours that shoppers instantly recognise. Perfect for independent retailers who want heritage blends that never go out of style.
Sev & Gathia Range
Thin, thick, spicy, or mild — the sevs and gathias are where texture meets tradition. Brands like Bikano, Fudco, and Haldiram’s keep this category alive with crispy Papri Gathia, Jeera Gathia, and Nylon Sev that remind customers of home. A staple range for stores serving diverse South Asian communities across Birmingham and the West Midlands.
Corn-Based & Fusion Snacks
The modern twist on desi snacking. Think Cofresh Corn Crackers Peri Peri, Haldiram’s Cornflakes Mixture, and Fudco Corn Nuts Chilli Lemon — each adding bold crunch and contemporary flavour. These fusion favourites appeal to both British-Asian and mainstream shoppers, blending global formats with Indian spice.
Legume & Pulse Snacks
Wholesome, high in protein, and packed with spice. East End Chana Dall, Fudco Spicy Chick Peas, and TRS Green Peas with Peanuts bring healthy indulgence to the shelves. Perfect for snackers looking for plant-based crunch with a kick — and a must-have for retailers balancing taste and nutrition trends.
Grills & Flavoured Crisps
Desi flavours meet global favourites. From Cofresh Jalapeño Grills and Haldiram’s Sweet Chilli Sticks to TRS Tomato & Basil Chips and Peri Peri Twists, this category bridges cultures in every bite. A high-rotation section for forecourts, supermarkets, and cash & carries targeting crossover snack lovers.
Sweet Indian Snacks
Every bite tells a story of celebration and comfort. Heera Panjeeri Ladoo, Fudco Nutty Date Delight, and Desi Panjeeri Mix capture the sweetness of Indian tradition — perfect for festive gifting or everyday indulgence. Retailers stocking these sweets bring nostalgia straight to the counter.
Who we supply — from shops in Birmingham and beyond
We work with:
Independent convenience stores
Asian supermarkets and ethnic food shops
Petrol forecourts & cash and carry outlets
Local wholesalers across the West Midlands
Whether you’re in Small Heath, Handsworth, or further afield across the UK, Dairyfresh delivers dependable supply and consistent product availability.
Simple ordering and trade support
Buying wholesale Indian snacks from Dairyfresh couldn’t be easier.You can explore all current ranges, updates, and contact details through our Linktree: https://linktr.ee/dairyfreshltd
Our trade team can guide you through best-selling lines, merchandising advice, and point-of-sale ideas to help your snack section stand out.
Boosting sales with the right FMCG wholesaler Birmingham
Working with the right FMCG wholesaler Birmingham isn’t just about stock — it’s about stocking authentic Indian snacks from Dairyfresh, you’re offering customers premium quality and trusted brands that perform.Mix savoury with sweet, rotate displays seasonally, and highlight authentic origins to build shopper loyalty.
Quick merchandising ideas for shop owners
Cross-sell with tea and beverages – place sev or Bombay Mix near chai and coffee shelves.
Create impulse zones – near tills and counters for small savoury packs.
Offer variety – stock both spicy and mild flavours to appeal to wider tastes.
Celebrate festivals – highlight Indian snacks during Diwali, Eid, and Holi for festive uplift.
Dairyfresh — your wholesale partner across the West Midlands
As a family-run Food and Drinks Wholesaler, Dairyfresh continues to support shops in Birmingham and beyond, keeping retail shelves stocked with authentic, fast-selling Indian snacks.We’ve built long-term trust with both independent and franchise retailers by combining availability, variety, and reliability.
Discover more trade insights in our article [Why stock Indian snacks] and explore our [Top-selling FMCG products] guide for extra retail tips.
Get started with Dairyfresh today
Partner with Dairyfresh Birmingham — the Indian snacks wholesaler Birmingham trusted by retailers all across the UK.Visit https://linktr.ee/dairyfreshltd to connect with our trade team, view product highlights and start building your perfect snack range today.
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