Dairyfresh Epic Deals | Best Wholesale FMCG Offers in Birmingham This Week Deals Valid: 06 May 2026 – 12 May 2026

This week's Dairyfresh Epic Deals is officially live — and if you run a convenience store, off-licence, forecourt, takeaway, or independent retail outlet anywhere in the UK, this week's promotional window is one you simply cannot afford to sleep on. From brand-new energy drink arrivals and seasonal Red Bull flavours to deep-discounted Cadbury chocolate bars, Nando's sauces, PG Tips tea, and everyday grocery staples, this edition of our Epic Deals series brings together the most commercially powerful FMCG lines of the season — all available right now at Dairyfresh Cash & Carry.

Whether you prefer to order from the comfort of your shop or visit us in person, we have made it simpler than ever. Download the Dairyfresh App on Google Play or the App Store to browse our full inventory, place your trade order, and have your stock delivered straight to your door. Prefer to speak to someone? Call us on 0121 293 6112 or visit the depot directly for collection. Trade accounts are also welcome — just get in touch, and we will get you set up straight away.

Let us walk you through everything that is in this week's promotion, category by category.

Dairyfresh Epic Deals | Best Wholesale FMCG Offers in Birmingham This Week

Energy Drinks & Impulse Beverages — New Arrivals That Move Fast

Impulse beverages remain the single strongest-performing category in UK convenience retail, and this week we have opened with a bang. The Red Bull Summer Edition Citrus Zest 250ml has landed as a brand-new arrival and is already generating strong interest from retailers. Available at a price marked at £1.75, you can pick up a case of 12 for just £12.49 (£1.04 + VAT per unit), returning a solid 29% profit on Return at RRP. Summer-limited flavours like this create genuine urgency on shelf — customers pick them up because they are seasonal, which means faster stock rotation for you.

Alongside that, the Boost Sport range is making a serious statement this week. Available in six bold flavours — Raspberry & Mango, Tropical Berry, Mixed Berry, Orange, Cloudy Lemonade, and Hydration Water Strawberry Peach — these 500ml PMP bottles are priced at just £1.00 each. A full case of 12 comes in at £6.29 (52p +VAT per unit), with an RRP return of 37% POR. Boost Sport is a reliable fixture in high-street convenience stores and forecourts, and the PMP format drives instant consumer trust at the till.

Confectionery — Cadbury, Kit Kat & More

Chocolate is a category where the right lines almost sell themselves — but the right price separates a good margin from a great one. This week, Epic Deals confectionery selection is anchored by the iconic Cadbury Dairy Milk range, all at £1.95 PMP.

Here is what is available and what it costs you per unit:

• Cadbury DairyMilk/ Fruit & Nut / Chopped Hazelnut 95g — 22x95g case for £25.99 (£1.18 +VAT per unit, 27% POR)

• Cadbury Dairy Milk Biscoff 95g — 21x95g case for £24.99 (£1.19 +VAT per unit, 27% POR)

• Cadbury Dairy Milk Caramel 120g — 16x120g case for £18.99 (£1.18 +VAT per unit, 27% POR)

• Cadbury Oreo 120g — 17x120g case for £20.99 (£1.23 +VAT per unit, 24% POR)

• Cadbury Oreo White Chocolate Bar 120g — 17x120g case for £19.99 (£1.17 +VAT per unit, 28% POR)

Biscoff, Caramel, and Oreo Variants are among the strongest-growing SKUs in the Cadbury Range right now — new shoppers who try them become loyal repeat customers, and the PMP format keeps pricing consistent across your shop floor.

Rounding off the chocolate section is the Kit Kat Sharing Block range — Double Chocolate, Hazelnut, and Salted Caramel, all priced at £1.65 RRP. A case of 15 (99g) cost just £14.49 (96p +VAT per unit), delivering a respectable 30% POR. Sharing blocks are impulse and planned purchases in equal measure, meaning they work hard across both aisle positions and promotional gondola ends.

Biscuits & Snacks — Maryland, Nutella & Kellogg's

Biscuits are the backbone of the snacking aisle, and this week we are offering some of the best margin biscuit deals we have put together all year.

Maryland Cookie range — covering Milk & Dark Chunky, Big & Chunky, White Brownie, Double Chocolate, Choc Chip, and Choc & Hazlenut — is available as PMP at £1.59, with a case of 12 priced at just £10.99 (91p per unit). That is 42% POR. If you stock one biscuits line this week, make it Maryland — It is one of the most consistently purchased biscuits brands in the UK convenience channel, and the chunky formats attract an even younger, more loyal shopper profile.

The Nutella Hazelnut Chocolate Spread Filled Biscuits Tube 166g is another strong performer. A case of 20 costs £28.99 (£1.44 per unit), against an RRP of £2.99 — that is a 51% POR, which is exceptional for branded confectionery biscuits. These tubes have been a social media favourite and continue to draw impulse purchases.

For your cereal aisle, Kellogg's Special K 440g is available PMP at £3.49. A case of 6 costs £13.79 (£2.30 per unit), returning a 34% POR. Special K is a household name with loyal repeat buyers — it belongs in every grocery fixture.

Sweets & Gummy Confectionery

Sweets are a perennial impulse purchase for families, children, and value-conscious shoppers alike. This week, we have a brand-new arrival from Keep It Candy — available in five variants: Gummy Bears, Gummy Worms, Sour Gummy Cherries, Sour Gummy Bottle Mix, and Sour Gummy Peach Rings. A case of 12 x 160g bags costs just £6.99 (58p +VAT per unit), against an RRP of £1.00 — delivering a 30% POR. These brightly coloured, fun-format bags are designed to catch the eye at till points and aisle ends, making them perfect for front-of-store positioning.

Crisps & Savoury Snacks — Walkers, Sensations & McCoy's

Savoury snacks are one of the most reliable footfall drivers in convenience retail. Shoppers come in for a drink, and the crisps are there waiting for them. The week's selection covers all the key price points:

• Walkers Salt & Vinegar / Ready Salted / Cheese & Onion 32.5g PMP 85p — 32 bags per case for £12.89 (40p + VAT per unit, 43% POR)

• Walkers Sensations Thai Sweet Chilli 65g PMP £1.35 — 18x65g case for £11.99 (66p +VAT per unit, 41% POR)

• Walkers Max Paprika 70g PMP £1.35 — 15x70g case for £9.99 (66p +VAT per unit, 41% POR)

• McCoy's Coated Peanuts Salt & Malt Vinegar / Flame Grilled Steak 55g £1.35 — 16x55g case for £14.99 (93p +VAT per unit, 17% POR) — NEW ARRIVAL

Walkers remains the number one crisp brand in the UK by a considerable margin. Stocking price-marked packs in your snacking fixture signals transparency to customers and builds purchasing confidence — they know what they are paying. and they know it is fair.

Hot Beverages — PG Tips, Horlicks, Galaxy & Maltesers

Hot beverages are a staple in every grocery fixture, and the range in this week's promotion covers all the big names that shoppers reach for on every weekly shop.

PG Tips is coming in three pack sizes this week:

• PG Tips 40s PMP £1.75 — 6X116g case for £6.49 (£1.08 per unit, 38% POR )

• PG Tips 240s Original — 4x696g case for £18.49 (£ 4.62 per unit, 34% POR)

• PG Tips 160 + 50 Tips 609g — 4x609g case for £17.49 (£4.37 per unit, 27% POR )

For hot chocolate, two beloved brands are available. Galaxy Instant Hot Chocolate 250g — a new arrival — is £1.99 per unit from a case of 6 at £11.94, with 28% POR against the £2.79 RRP. Maltesers instant chocolate 225g (also new ) matches it at £1.99 per unit from £11.94 per case, also at 28% POR.

Horlicks brings three formats this week — Chocolate Malt Jar, Instant Malt Drink, and Original Malt PMP £3.29 — with a case of 6x270g priced at £13.86 (£2.31 per unit, 29% POR). Horlicks buyers are dedicated and habitual — once they are on your shelf, they stay on your list.

Nando's Range — A Serious Selection for Sauce Lovers

One of the standout category highlights of Epic Deals is the comprehensive Nando's sauce and seasoning range. These are premium-positioned lines that independent retailers have historically underutilised, but the margin story here is genuinely impressive:

• Nando's Lemon & Herb / Hot Seasoning Rub 12x25g — Case £12.99 (£1.08 per unit, 36% POR ) — New Arrival

• Nando's Medim Peri-Peri Rub / Smokey BBQ Rub 12x25g — Case £11.49 (95p per unit, 43% POR)

• Nando's peri peri Salt 70g — 6x70g case for £7.99 (£1.33 per unit, 38% POR)

• Nando's Medium / Hot / Lemon & Herb Marinade — 6x265g case for £11.99 (£1.99 per unit, 33% POR)

• Nando's Hot / Lemon & Herb Sauce 125g — 6x125g case for £9.99 (£1.66 per unit, 33% POR)

• Nando's Perinaise Hot / Mild / Peri BBQ Sauce — 6x275g case for £10.99 (£1.83 per unit, 39% POR)

Nando's is a brand that almost every UK shopper recognises and trusts. These sauces cross-sell brilliantly alongside chicken, grilling products, and rice — a well-merchandised sauce fixture with Nando's at its heart can meaningfully lift average basket spend.

Spreads & Condiments — Duerr's Jams & Dalda Ghee

No grocery range is complete without the basics that customers pick up week in, week out.

Duerr's Strawberry Jam 454g is priced at £1.73 per unit from a 6x454g case at £10.38, with a 24% POR against the £2.29 RRP — a new arrival. Duerr's Marmalade 454g comes in at £1.67 per unit from £9.99 per case, 27% POR — another new addition that completes the jam fixture perfectly.

For the South Asian grocery buyer, Dalda Banaspati vegetable Ghee 2.5kg is a genuine standout. A case of 6 costs £54.00 (£9.00 per unit, 30% POR) against a £12.99 RRP. Dalda is one of the most trusted cooking fat brands across Pakistani, Bangladeshi, and South Asian households in the UK. If you serve a diverse community, this is a must-stock line that will move consistently and reliably throughout the year.

Grocery & Ambient — Bisto, Ambrosia, Smash & More

This week's ambient grocery selection anchors the pantry staples your shoppers need every week:

Bisto range:

• Parsley Sauce Grans 185g — £1.99 per unit, 33% POR

• Chicken Gravy Granules 190g — £1.99 per unit, 33% POR

• Original / Vegetable Gravy Granules PMP £2.99 — £1.83 per unit, 39% POR

Ambrosia:

• Devon Custards Dessert 4pk PMP £2.89 — £1.99 per unit , 31% POR

• Rice Pudding 4pk £2.89 — £1.99 per unit, 31% POR

Askeys Treat Sauces:

• Chocolate, Strawberry, Salted Caramel, Maple Syrup — £1.16 per unit, 35% POR

Bonners Lentil & Vegetable Soup 400g

• just 41p per unit against a 79p RRP — an incredible 47% POR. Budget-friendly grocery lines like this are becoming increasingly important as UK consumers continue to feel the impact of the cost-of-living pressures.

Glenryck Pilchards in Tomato Sauce 155g

• 95p per unit , 52% POR. The highest POR in the entire promotion.

Batchelors Smash Original 176g

• £1.20 per unit , 46% POR.

How to Order from Dairyfresh — It Is Simpler Than You Think

Getting your hands on these Epic Deals 9 products could not be easier. There are three straightforward ways to place your trade order:

1. Download the Dairyfresh App — Available on Google Play and the App Store. Simply visit linktr.ee/Dairyfreshltd to find the download link, browse the full catalogue, and place your order for delivery. This is the fastest and most convenient option, especially for busy shop owners who need to reorder without taking time away from serving customers.

2. Call the sales team — Ring us on 0121 293 6112 to discuss your order, ask about availability, or enquire about opening a trade account. Our team knows the products inside and out and can help you plan your order to maximise margin.

3. Visit us in store — Our depot at 81 Chester Street, Birmingham, B6 4AE is open for collection. Walk the aisles, see the stock in person, and take it away the same day.

Final Verdict — Are Epic Deals Worth Stocking?

Absolutely — and here is why in plain terms.

Epic Deals is one of the broadest and most commercially balanced promotions we have run to date. Every category has at least one line returning 30% POR or above, and standout performers like Glenryck Pilchards (52%), Nutella Biscuits (51%), Bonners Soup (47%), Batchelors Smash (46%), and the Maryland Cookie range (42%) represent some of the strongest margin opportunities available anywhere in the UK wholesale market this week.

What makes this edition particularly strong is the mix of premium household brands — Red Bull, Cadbury, Nando's, PG Tips, Horlicks, Kellogg's, Walkers, Bisto, Ambrosia — sitting alongside high-margin value and impulse lines. That combination gives you the ability to serve every shopper profile that walks through your door, from the premium brand-loyal buyer to the value-conscious family shopper looking for a deal.

New arrivals across multiple categories — Red Bull Summer Edition Citrus Zest, Nando's Lemon & Herb Rub, Galaxy Hot Chocolate, Maltesers Hot Chocolate, Duerr's Jams, and Dalda Ghee — add novelty and freshness to your shelves, which drives impulse purchases and encourages shoppers to linger.

The deals are live from 6th May to 12th May 2026 and are subject to availability. We always recommend ordering early to secure the lines you want, particularly on fast-moving PMP singles that can sell through quickly once they hit the shelf.

📲 Ready to Order?

Download the app, call the team, or come in and see us. We are here to stock better, sell more, and keep your margins where they belong.

👉 Order via the App: linktr.ee/Dairyfreshltd 📞 Call to order or open a trade account: 0121 293 6112 📍 Visit us: 81 Chester Street, Birmingham, B6 4AE