The school run is back, and so is the seasonal rush for lunchbox drinks, snack multipacks and breakfast cereal. DairyFresh, a cash and carry in Birmingham serving independent retailers, caterers, and convenience stores across the West Midlands, has released its Back to School range for 2026. The offer covers drinks, biscuits, crisps and cereal from major FMCG wholesale brands, with orders accepted between 10 August and 4 September 2026, subject to availability. This Year's ra

Why Bottled Water Becomes a Core Seller in Summer Across the UK retail trade, bottled water shifts from a steady seller to a high-volume essential as temperatures rise. It is one of the few categories that delivers consistent daily turnover without relying on promotions. For convenience stores, forecourts and independent retailers, this translates into: Strong daily repeat purchases Increased impulse sales from chilled single bottles Higher basket spend through linked purchas

At Dairyfresh Cash & Carry Birmingham, our Eid Collection 2026 brings together a focused range of staple grocery products commonly purchased during the festive period. Eid is one of the busiest trading periods for many independent retailers, supermarkets, forecourts and foodservice businesses across the UK . During this time, demand increases for essential cooking ingredients such as flour, basmati rice and other pantry staples used in traditional meals and large family gath