Epic Diwali Deals Birmingham–Wholesale Food and Drinks from DairyFresh
As a leading food and drinks wholesaler in Birmingham, DairyFresh is bringing together a wide range of Epic Diwali Deals for trade customers preparing their shelves for the festive season. The current promotion covers drinks, desserts, cooking ingredients, spices, ghee, oils, pulses, flour, rice, atta, and selected household products.
The Epic Diwali Deals are valid from 5 October to 18 October 2026, giving retailers a defined period to stock up on popular grocery and drinks lines. The brochure includes products from recognised brands such as Rubicon, Capri Sun, Fanta, East End, KTC, Maggi, Birds, Ambrosia, Laila, Salaam and Elephant.
Why Choose DairyFresh for Diwali Wholesale?
DairyFresh Ltd operates as a Cash and Carry Birmingham trade supplier, serving independent retailers, convenience stores, supermarkets, cafés, takeaways, caterers and other eligible businesses.
The Diwali promotion brings several different FMCG Categories together, making it easier for retailers to replenish drinks and grocery lines from one wholesale supplier. Instead of sourcing drinks, spices, cooking oils, rice and other essentials separately, trade customers can build their Diwali stock around a wider FMCG range.
The brochure starts with soft drinks and then moves through desserts, grocery ingredients, sauces, spices, pulses, ghee, oils, flour, atta and rice.
Soft Drinks for Diwali Shelves
Drinks are one of the main sections of the Epic Diwali Deals brochure. The opening pages include soft drinks and still drinks suitable for convenience stores, independent retailers and supermarkets.
The range includes Diet Coke 330ml, Rubicon Mango and Guava 330ml, Rio Tropical 330ml, Irn-Bru 330ml and Rubicon Mango multipacks. These are also larger-format still drinks from Rubicon, including Passion, Guava, Mango, Pineapple, and Tropical.
The drinks selection continues with Capri Sun Orange, Mango & Passion Fruit and Cherry, Ribena Blackcurrant Not Added Sugar, Rio Tropical 500ml and Fanta Orange and Fruit Twist 2L.
For retailers looking for a drinks wholesaler in Birmingham, these lines provide a mix of cans, bottles, pouches and multipacks to suit different types of shops.
Desserts, Custard and Cream
Diwali grocery shopping is not limited to savoury ingredients. The brochure also includes a selection of desserts and baking-related products.
Angel Delight is available in Butterscotch, Chocolate, Strawberry and Banana flavours, alongside Birds Custard Powder, Birds Dream Topping and Birds Strawberry and Raspberry Trifle. Ambrosia Rice Pudding is also included.
The following page adds Ambrosia Devon Custard, Ambrosia Rice Pudding, Carnation Evaporated Milk, Carnation Sweetened Condensed Milk, Elmlea Single Cream and Lancashire Farm UHT creams. PG Tips, Batchelors Smash, KTC Vermicelli, KTC Capellini Nests and Whole Green Cardamom are also featured.
This makes the promotion useful for retailers looking to cover both everyday grocery demand and ingredients used in home cooking and desserts.
cover both everyday grocery demand and ingredients used in home cooking and desserts.
Olives, Pulses and Pickles
The grocery section moves into ingredients commonly used across a range of dishes.
DairyFresh has included Marmaris olives in several formats, including whole green, green pitted, black pitted, black, and sliced black olives. Green stuffed olives are also part of the offer, alongside Greenfields Preserved Lemon and Kalamata olives.
The same section includes Marmaris Chickpeas, Red Kidney Beans and White Beans. These are practical cupboard lines for independent retailers because they can be stocked alongside other cooking ingredients rather than treated as seasonal-only products.
Sauces and Cooking Ingredients
Sauces make up another substantial part of the Diwali wholesale offers.
The brochure includes Colman's Mint Sauce, Greenfields Green Jalapenos, Hellmann's Real and Light Mayonnaise, Green Giant Sweetcorn, Heinz Tomato Ketchup, Greenfields Mixed Pickles and Hot Pepper. There is also Nico's Coconut Milk, Dolmio cooking sauces, and KTC Rose Water.
Maggi then features its own selection of sauces and seasonings, including Masala Chilli Sauce, Hot & Sweet Sauce, Tamarind Sauce, Extra Hot Chilli Sauce, Chilli Sauce and Chilli Garlic Sauce. Maggi Seasoning Liquid and Hot Seasoning are included as well.
For shops that serve customers looking for South Asian cooking ingredients, these products sit naturally alongside the pulses, spices, rice and flour included later in the brochure.
Spices for Diwali Cooking
Spices are an important part of any grocery range aimed at Diwali shoppers, and the DairyFresh brochure includes a broad selection.
The offers include Saxa Table Salt, Crispy Fried Onions, Pride Lemon Dressing, East End Chilli & Garlic Sauce, East End Tamarind Sauce, Nando's sauces, Dri Pak Salt, Smoked Paprika, Oregano, Cinnamon Sticks and Chia Seeds.
The East End range continues with larger packs of Ground Cumin (Jeera), Ground Garlic, Ground Garam Masala, Ground Turmeric, Chilli Powder, Whole Mixed Spice and Whole Green Cardamom. Hot Peri Peri Seasoning and Hot Peri Peri Rub are also included.
These larger packs are particularly relevant to retailers supplying customers who buy cooking ingredients regularly, as well as businesses purchasing ingredients in greater quantities.
Tomatoes, Chickpeas and Tinned Pulses
The promotion also covers everyday tinned grocery staples.
Products include Cirio Chopped Tomatoes, Cirio Tomato Purée, East End Chickpeas, East End Chopped Tomatoes and East End Red Kidney Beans. KTC Italian Plum Peeled Tomatoes and Italian Chopped Tomatoes are included alongside KTC Red Kidney Beans, Kala Chana and Chick Peas.
The range also includes KTC Canned Sarson ka Saag 800g, giving retailers another specialist grocery line to stock alongside their wider Diwali selection.
Ghee and Cooking Oil Wholesale
Ghee and Cooking oil are central categories within the promotion.
East End Pure Butter Ghee is available in 500g, 1kg and 2kg formats. The brochure also includes KTC Vegetable Oil and KTC Sunflower Oil in 500ml, 1L and 5L formats.
For retailers looking for a food wholesaler in Birmingham with both retail and larger-format cooking ingredients, this gives them several pack sizes to consider.
The brochure also includes larger catering-oriented products, including KTC Vegetable Oil 20 Litre and KTC Blended Pomace Oil 5L.
Laila Kala Chana and Chana Dall Mega Offer
One of the standout offers in the brochure is the dedicated Laila Kala Chana and Chana Dall promotion.
Both products are available in 2kg pillow packs, with a case containing six packs. The brochure shows a £2.00 selling price per pack and suggests a 2 for £5 retail offer.
For Independent retailers, this type of straightforward multibuy can be easy to communicate on shelf while giving customers a familiar branded grocery option.
Flour, Gram Flour and Dried Pulses
The promotion continues with flour and pulse staples.
KTC Gram Flour is available in 1kg and 2kg packs, while McDougalls Plain and Self Raising Flour is included in 1.1kg packs. Virani Gram Flour 2kg is also featured.
The larger grocery section also includes East End Chana Dall, Moong Dall Washed, Red Kidney Beans and Yellow Gram, giving retailers several options across different pack sizes.
Rice and Atta for Larger Diwali Shops
The final pages focus heavily on rice and atta, including both standard retail packs and larger formats.
The brochure features Laila Basmati Rice, Laila Xtra Long Grain Basmati Rice, Salaam Basmati Rice, Royal Basmati Rice East End, Mai Thai AAA Jasmine Rice and East End Premium Gold Wholemeal Atta.
The final page continues with 5kg, 10kg and 20kg rice formats across Laila and Salaam, as well as Silver Spoon Granulated Sugar 1kg and Mai Thai AAA Jasmine Rice 5kg.
These larger rice and atta lines are particularly useful for retailers serving customers who buy family-size packs or larger quantities for Diwali cooking.
Collection Only Rice and Atta
Some of the larger rice and atta lines in the brochure are marked Collection Only. Retailers should therefore check the ordering method before adding these products to their stock plan.
The brochure specifically identifies larger Elephant Medium and White Atta formats as Collection Only, alongside larger rice formats. These are collected from the DairyFresh Cash & Carry in Birmingham.
For retailers buying larger sacks for their shop or catering operation, this is an important point to check before ordering.
More Than Diwali Grocery
The Epic Diwali Deals are part of DairyFresh's Ltd provides a wide selection of drinks, grocery products, spices, ghee, cooking oils, rice, atta and other everyday FMCG lines.
The current brochure offers run from 5 October to 18 October 2026, so trade customers planning their Diwali stock should check the available lines during the promotion period.
DairyFresh is based at 81 Chester Street, Birmingham B6 4AE. Trade customers can use the DairyFresh App to browse available products and orders, while Collection Only lines need to be collected from the Cash & Carry.
For retailers who need a Cash and Carry Birmingham supplier covering drinks, groceries and FMCG essentials, DairyFresh brings these categories together under one trade account.
How to Order Epic Diwali Deals from Dairyfresh
Ordering your wholesale Epic Diwali Deals from Dairyfresh is quick and convenient, with several options available to suit your business.
Register for a Trade Account
To access wholesale pricing and place orders, you'll first need a Dairyfresh trade account. Once registered, you'll be able to browse our complete product range and benefit from exclusive trade pricing across thousands of products.
Order Through the Dairyfresh App
The Dairyfresh App makes ordering simple wherever you are. Once your trade account is active, you can browse the Epic Diwali Deals, reorder your favourite products and manage your wholesale purchases at a time that suits your business.
The Epic Diwali Deals run from 5 October to 18 October 2026. Collection Only lines need to be collected from our Cash & Carry at 81 Chester Street, Aston, Birmingham B6 4AE. To speak to the team, call 0121 293 6112.
Frequently Asked Questions
What are the DairyFresh Epic Diwali Deals?
The Epic Diwali Deals are a promotional range covering drinks, grocery products, spices, sauces, ghee, cooking oils, pulses, flour, gram flour, rice, atta, sugar and selected household products. The brochure states that the offer is valid from 5 October to 18 October 2026.
What Products are included in the Diwali Deals?
The brochure includes soft drinks, still drinks, desserts, cream, olives, pulses, sauces, spices, ghee, cooking oils, flour, gram flour, rice, atta, sugar and selected non-food products.
Which drinks are included?
The drinks range includes Diet Coke, Rubicon, Rio, Irn Bru, Capri Sun, Ribena and Fanta in different pack sizes and formats.
Does DairyFresh supply ghee and Cooking oil Wholesale?
Yes. The brochure includes East End Pure Butter Ghee in 500g, 1kg and 2kg formats, along with KTC Vegetable Oil and Sunflower Oil in several pack sizes.
Are rice and atta included in the Epic Diwali Deals?
Yes. The promotion includes Laila, Salaam, Royal and Mai Thai rice products, together with Elephant and East End atta lines.
Are all rice and atta products available through normal ordering?
No. Some larger rice and atta products are marked Collection Only in the brochure. Retailers should check the product and ordering method before placing an order.
Who can buy from DairyFresh?
DairyFresh supplies trade customers, including independent retailers, convenience stores, supermarkets, cafés, takeaways, caterers and other eligible businesses.
Where is DairyFresh Cash & Carry?
DairyFresh is based at 81 Chester Street, Aston, Birmingham B6 4AE, serving trade customers from Birmingham and the wider Midlands.
How can I order from DairyFresh?
Trade customers can use the DairyFresh App to view available products and place orders. An active trade account is required to access wholesale pricing and order.
Stock Up with DairyFresh
Whether you are preparing a convenience store for Diwali, running an independent supermarket or buying ingredients for a catering business, the Epic Diwali Deals bring together a broad selection of products under one wholesale promotion.
From soft drinks and desserts to spices, ghee, cooking oil, pulses, rice, and atta, DairyFresh gives Birmingham trade customers access to a wide FMCG range from its Cash & Carry.
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