Epic Deals Wholesale Promotion in Birmingham (20 July – 25 July 2026)
- Syed Ali Kazmi
- 5 days ago
- 4 min read
DairyFresh is running a short-window Epic Deals wholesale promotion in Birmingham, covering a wide cross-category range, including energy drinks, soft drinks, confectionery, bakery, grocery, and dairy lines. This Epic Deals promotion is valid from 20 July to 25 July 2026, giving independent retailers the opportunity to secure strong POR across high-volume convenience lines.
If you operate a convenience store, off-licence, forecourt or takeaway across Birmingham and the West Midlands, this Epic Deals event brings together price-marked packs, high-rotation SKUs and proven brands in one place, with margins already.
Epic Deals Wholesale Promotion | DairyFresh
Every Product listed below is part of the current Epic Deals promotion, with RRP, trade price positioning and, POR aligned with the brochure.
The focus is simple:
Drive impulse sales (PMP lines)
Protect margin (high POR products)
Cover multiple shoppers' missions (energy, hydration, snacks, grocery)
Drinks & Energy - Core Epic Deals Line
Energy products listed below are part of the strongest-performing categories in UK convenience retail, and this Epic Deals range is built around that.
Key PMP & High POR Lines
Costa Coffee Latte / Caramel Latte (12x 250ml)
RRP £1.00 | Cost 67p | POR 33%
Pepsi Diet / Pepsi Max Cherry (24x330ml)
RRP 79p | Cost 33p + VAT | POR 49%
Monster Energy Zero Sugar (12x500ml)
RRP £1.85 | Cost 83p + VAT | POR 46%
Monster Lando Norris Edition (12x500ml)
RRP £1.65 | Cost 81p + VAT | POR 41%
Lucozade Energy Orange (24x250ml)
RRP 89p | Cost 37p + VAT | POR 49%
Lucozade Alert Tropical / Blue Rush (12x500ml)
RRP £1.00 | Cost 44p + VAT | POR 47%
Boost Range - Full Coverage
The Epic Deals promotion includes the complete Boost range, covering cans, bottles, iced coffee and hydration:
Boost Energy 75p PMP Cans (24x250ml)
Flavours: Red Berry, Mango, Lemon & Lime, White Peach, Original, Cherry, Zero
Cost 30p + VAT | POR 51%
Boost Energy Red Berry Cans (12x500ml)
RRP £1.00 | Cost 41p + VAT | POR 50%
Boost Iced Coffee (12x250ml)
Double Espresso, Caffe Latte, Caramel Latte
RRP £1.19 | Cost 62p | POR 47%
Boost PMP Bottles £1 (12x500ml)
Original (41p + VAT, 50% POR)
Red Berry (44p + VAT, 47% POR)
Boost 1L Bottles (12x1L)
RRP £1.59 | Cost 66p + VAT | POR 50%
Boost Water+ Electrolytes (12x500ml)
Citrus, Strawberry Peach
RRP £1.00 | Cost 47p + VAT | POR 43%
Red Bull & Premium Energy
Red Bull Pink Edition (12x250ml)
RRP £1.70 | Cost 91p + VAT | POR 35%
Red Bull Summer / Spring Editions (12x250ml)
RRP £1.75 | Cost 99p + VAT | POR 31%
Red Bull Coconut (12x250ml)
RRP £1.65 | Cost 91p + VAT | POR 33%
Red Bull Sugar Free (12x473ml)
RRP £2.50 | Cost £1.60 + VAT | POR 23%
Red Bull 4 Pack (6x4x250ml)
RRP £5.75 | Cost £3.38 + VAT | POR 29%
Hydration & Juice Lines
Tropical Sun Coconut Water (330ml / 520ml variants)
POR ranges from 30% to 51%
Lucozade Sport (12x500ml)
Cost 83p + VAT | POR 37%
Lucozade Energy 500ml Range
Cost 69p + VAT | POR 44%
Lucozade 900ml
Cost £1.08 + VAT | POR 35%
Ribena 500ml / 1L
POR up to 46%
7UP 2L (6 pack)
Cost £1.16 + VAT | POR 30%
Tropical Vibes Range (300ml & 1L)
POR up to 38%
Confectionery & Savoury Snacks
Impulse snacks complement drinks and increase basket spend:
Wotsits Crunchy (15x48g) – 28% POR
Rowntrees Fruit Pastilles / Pick & Mix (10x143g) – 24% POR
Ginni Toasted Corn (10x120g) – 33% POR
Cofresh Range (Grills, Rice Sticks, Sev, Mixes) – up to 45% POR
KP Peanuts (21x 50g)– 34% POR
Coffee & Dairy Lines
Nescafé Cappuccino Decaf (6x105g) – 61% POR
Pakeeza Mango Lassi (6x330ml) – 24% POR
Lancashire Farm UHT Cream (Single & Double) – up to 40% POR
Bakery – Pearl's Range
Strong grab-and -go and dessert lines:
Brownies, Bakewell, Treacle Tart (12x300g) – 30% POR
Pearl's Bakes 4 Packs – 29–32% POR
Coconut Tarts – 32% POR
Flapjacks – 34% POR
Grocery & Pantry Essentials
Everyday staples included in Epic Deals:
Borwicks Bicarbonate Soda – 50%
Checkers Custard Range – up to 40% POR
Nurishment Drinks – 25% POR
Nesquik powders – up to 55% POR
Carnation Condensed Milk –29% POR
Colman's Apple Sauce – 56% POR
Maggi Korean Noodles – 39% POR
Dri Pak Salt & Basmati Rice (5kg – 20kg) – bulk lines available
Why Stock EPIC Deals at Your Store
Epic Deals are structured around what actually moves in UK convenience retail:
PMP Pricing protects margin at shelf edge
High POR lines (40-60%) improve profitability.
Multi-category coverage increases basket size.
Recognised brands drive repeat purchase.
This allows retailers to cover:
Morning coffee trade
Afternoon energy demand
Evening meal & grocery top-ups
DairyFresh supplies independent retailers, takeaways and convenience stores across Birmingham and the Midlands, offering:
4800+ products lines
Cash & Carry+ delivered wholesale
Competitive pricing across categories
Location: 81 Chester Street, Aston, Birmingham B6 4AE
How to Order Epic Deals
Register a Trade Account
Order via:
DairyFresh App (24/7 ordering)
In-store collection
Phone ordering (0121 293 6112)
Related Wholesale Categories
Energy Drinks Wholesaler Birmingham
Soft Drinks PMP Deals UK
Wholesale Snacks & Confectionery
Grocery & World Foods Wholesale
FAQs – Epic Deals
What is the Validity of Epic Deals?
The Epic Deals promotion runs from 20 July to 25 July 2026
Are Prices PMP?
Most key lines are price-marked packs, supporting impulse sales and pricing consistency.
Which category performs best?
Energy drinks and soft drinks remains the top-performing category in convenience retail.
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