Boost Energy Drinks Wholesale Promotion in Birmingham (13 July – 2 August 2026)
- Syed Ali Kazmi
- Jul 16
- 4 min read
Dairyfresh is running a limited-time Boost Wholesale Promotion in Birmingham, covering the full Boost range from 75p PMP energy cans to iced coffee, hydration bottles and water + electrolytes. This promotional deal is valid from 13 July to 2 August 2026, giving retailers the opportunity to secure strong POR across one of the UK’s best-performing convenience drink brands.
If you’re running a convenience store, forecourt, takeaway or independent food business anywhere across Birmingham and the West Midlands, Boost is a brand your customers already reach for. As a drinks wholesaler stocking over 4,800 lines, Dairyfresh offers independent retailers one place to buy the complete Boost range at competitive trade prices during this promotional period, without juggling multiple suppliers or minimum-order headaches.
The Full Boost Wholesale Promotional at Dairyfresh (Valid 13.07.26 – 02.08.26)
The Full Boost Wholesale Promotion at DairyFresh (Valid 13.07.26 – 02.08.26)
Every product below is part of the current Boost Promotional deal, running from 13 July to 2 August 2026. Trade prices, cost and POR are confirmed exactly as listed on pack, so you know your margin before you order.
Boost Energy 75p PMP Cans ( 24x 250ml )
Seven flavours in this line-up, all price-marked at 75p to keep impulse sales moving at the till:
Red Berry
Mango
Lemon & Lime
Zero Dark Fruits
White Peach (Limited Editions)
Original
Sour Cherry
RRP: 75P | Trade price: £7.29+ | Cost: 36p inc VAT | POR: 51%
Boost Energy Red Berry Cans (12x 500ml)
A larger 500ml can for customers who want more Boost per purchase:
RRP: £1.00 | Trade price: £4.99+ | Cost: 49p inc VAT | POR: 50%
Boost Iced Coffee PMP £1.19 (12 x 250ml)
Boost’s iced coffee range covers three profiles, ideal for the morning and lunchtime trade:
Double Espresso – Full Bodied
Caffeè Latte – Silky Smooth
Caramel Latte – Deliciously Mellow
Boost Energy PMP Bottles, £1 (12 x 500ml)
Two flavours in the 500ml bottle format, both price-marked at £1:
Original — trade prices £4.99+, cost 49p inc VAT, POR 50%
Red Berry — trade £5.29+, cost 52p inc VAT, POR 47%
Boost Energy Original PMP £1.59 (12 x 1L)
For customers who want a bigger hit, the 1L bottle is price-marked at £1.59.
RRP: £1.59 | Trade price: £7.99+ | Cost: 79p inc VAT | POR 50%
Boost Water+ Electrolytes PMP £1 (12 x 500ml)
Zero sugar, enhanced hydration, with seven daily vitamins and minerals, in two flavours:
Citrus
Strawberry & Peach
RRP: £1.00 | Trade Price: £5.69+ | Cost: 56p inc VAT | POR: 43%
Why Stock Boost at your Store
Energy drinks remain one of the strongest-performing categories in UK Convenience retail, and Boost holds its own shelf space against the bigger-name brands at a price point that still protects your margin. The PMP format across most of this promotional range keeps pricing consistent for the customer and stops margin erosion at the till, which matters when you’re competing against supermarkets and other local stores.
Because the range spans energy cans, iced coffee and Water+ electrolytes, stocking Boost during this promotional period lets you cover three different customer occasions from one supplier — the early morning coffee run, the afternoon energy pick-me-up and the post-shift hydration buy. That’s a wider slice of the drinks chiller covered without adding another account to manage.
DairyFresh — Your Trusted Drinks Wholesaler in Birmingham
DairyFresh has been supplying independent retailers, convenience stores, takeaways and caterers across Birmingham and the West Midlands, with a cash and carry depot at 81 Chester Street, Aston. Alongside Boost, the range covers everything from confectionery and world foods to household and grocery lines, so retailers can build a full stock order in one visit or one call, backed by DairyFresh’s “Your Cash & Carry Delivered” service. When you need stock brought to you.
How to Order from DairyFresh Ltd
We've made buying stock straightforward. Retailers and food businesses across Birmingham, the Midlands and surrounding areas can order through three easy channels.
1. Register a Trade Account First
To access the full product range and competitive pricing, you'll need an active trade account.
Register & Shop at DairyFresh
2. Choose Your Sourcing Method
Once approved, manage your stock using whichever method suits your business:
Order on the DairyFresh App — quick and efficient ordering, available 24/7. Ideal for managing stock outside business hours.
In-Person Collection — visit the depot at 81 Chester Street, Aston, Birmingham B6 4AE. Browse, purchase and collect immediately.
Order by Phone — call 0121 293 6112 to speak to the team for stock advice and order support.
Related Wholesale Ranges to Stock Alongside Boost
To maximise category performance, it's worth stocking complementary products alongside Boost. These help increase basket spend and improve overall shelf appeal.
Frequently Asked Questions (FAQs)
What is the RRP for Boost Energy 250ml Cans?
The Boost Energy 75p PMP cans (24 x 250ml) carry an RRP of 75p, covering Red Berry, Mango, Lemon & Lime, Zero Dark Fruits, White Peach, Original and Sour Cherry.
How long is the current Boost Promotional deal valid?
The promotion is valid from 13 July 2026 to 2 August 2026. All prices and POR percentages listed apply within this window.
Does DairyFresh stock Boost Iced Coffee?
Yes. DairyFresh stocks Boost Iced Coffee in Double Espresso, Caffè Latte and Caramel Latte, price-marked at £1.19 in a 12 x 250ml case.
What pack sizes does Boost Water+ Electrolytes come in?
Boost Water+ Electrolytes is available in 500ml PMP bottles at £1, in a 12-bottle case, in Citrus and Strawberry & Peach flavours.
Can I order Boost wholesale online in Birmingham?
Yes. Once a trade account is set up, you can order Boost and the rest of DairyFresh's range through the DairyFresh App, available on the App Store and Google Play.
Where is DairyFresh located?
DairyFresh is based at 81 Chester Street, Aston, Birmingham B6 4AE, with in-person collection available at the depot.
Do I need a trade account to buy Boost wholesale from DairyFresh?
Yes. A trade account is required to access DairyFresh's full product range and trade pricing. You can register via the DairyFresh Website.
What does POR mean on the Boost promotional deal?
POR stands for Profit on Return, the percentage margin a retailer makes on the RRP after buying at trade price. It's listed against every Boost line in the current promotion.
DairyFresh Ltd
81 Chester Street, Aston, Birmingham B6 4AE | 0121 293 6112 | dairyfresh.co.uk
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