DairyFresh Ltd | Birmingham Cash & Carry | Offers valid 8–13 June 2026 | dairyfresh.co.uk | 0121 293 6112 Football season brings one thing with it that every retailer in Birmingham knows: footfall goes up and shelves empty faster. Whether your customers are buying drinks for a house party, grabbing snacks for the match, or topping up on household basics, demand spikes during a tournament — and that means this is exactly the wrong time to be caught short on stock. This week's